Alex Fenton

Dr. Alex Fenton is an Associate Dean and Associate Professor, researcher and trainer in Digital Business from the UK. He has authored a wide range of academic and practitioner articles relating to digital transformation, digital business and digital marketing including his PhD in social media marketing. His latest book published in 2025 is Strategic Digital Transformation - A Results Driven Approach (2nd edition) and it's sister book Digital Marketing (3rd edition). He has won an array of industry and teaching awards for his practical approach to enterprise-led research and experiential education including a European Search Award and a Big Chip Award.