Synopsis
Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.
The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
Free Vital Source Digital Textbook included in this package
Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding.
And that’s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.
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About the Author
David Jobber is Professor of Marketing at the University of Bradford Business School.
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Other Popular Editions of the Same Title
Search results for Principles and Practice of Marketing with Redemption...
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Principles and Practice of Marketing with Redemption card
Published by
Mcgraw Hill Higher Education, 2006
ISBN 10: 0077122275
ISBN 13: 9780077122270
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Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR003622726
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Principles and Practice of Marketing with Redemption card
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0077122275
ISBN 13: 9780077122270
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Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1496908
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Principles and Practice of Marketing with Redemption Card
Published by
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ISBN 10: 0077122275
ISBN 13: 9780077122270
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Condition: Good. 5th. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 50882954-20
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Principles and Practice of Marketing with Redemption Card
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0077122275
ISBN 13: 9780077122270
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 5th. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP65433454
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Principles and Practice of Marketing (Fifth Edition)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In poor condition, suitable as a reading copy. CD missing. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780077122270. Seller Inventory # 9437316
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Higher Education, 2007
ISBN 10: 0077122275
ISBN 13: 9780077122270
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780077122270. Seller Inventory # 9464954
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Principles and Practice of Marketing with Redemption card
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ISBN 10: 0077122275
ISBN 13: 9780077122270
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Principles and Practice of Marketing & CD
Published by
McGraw-Hill Education Ltd, 2007
ISBN 10: 0077122275
ISBN 13: 9780077122270
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Condition: Sehr gut - gebraucht. 5th Edition. Broschiert Sehr guter Zustand, ohne Namenseintrag Principles and Practice of Marketing & CD Zustand: 2, Sehr gut - gebraucht, Broschiert McGraw-Hill Education Ltd 5th Edition, 2007 , Principles and Practice of Marketing & CD, David Jobber, 0077122275, BU383127. Seller Inventory # BU383127
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Principles and Practice of Marketing
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Taschenbuch. Condition: Fine. 5. leichte Gebrauchsspuren, mit CD / minor wear, with CD---. nein. Seller Inventory # 99132