Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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David Jobber is Professor of Marketing at the University of Bradford Business School.Review:
“A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere.” Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University (Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)
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Book Description McGraw-Hill Publishing Co. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # zk0077094352
Book Description McGraw-Hill Publishing Co., 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 77094352
Book Description McGraw-Hill Publishing Co., 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 0077094352
Book Description The McGraw-Hill Company. Book Condition: New. pp. 860. Bookseller Inventory # 7370608