Synopsis
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
"synopsis" may belong to another edition of this title.
Review
"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013
From the Publisher
Internet and E-Marketing examples, illustrations and cases throughout the text, with Internet exercises at the end of every chapter.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.
"About this title" may belong to another edition of this title.
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Principles and Practice of Marketing
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McGraw-Hill Publishing Co. 01/04/1998, 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
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Principles and Practice of Marketing
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ISBN 10: 0077094352
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Principles and Practice of Marketing
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ISBN 10: 0077094352
ISBN 13: 9780077094355
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Principles and Practice of Marketing
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Condition: Como nuevo. : Este libro de David Jobber, publicado por McGraw-Hill Publishing Co. en 1998, es una segunda edición revisada que abarca temas como el marketing directo, la comunicación interactiva, la gestión de bases de datos y la gestión de una campaña de marketing. Está dirigido a estudiantes de marketing de pregrado o estudiantes de MBA o DMS con experiencia posterior. EAN: 9780077094355 Tipo: Libros Categoría: Negocios y Economía Título: Principles and Practice of Marketing Autor: David Jobber Editorial: McGraw-Hill Publishing Co. Idioma: en Páginas: 860 Formato: tapa blanda. Seller Inventory # Happ-2023-02-02-7045b8a2
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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