Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
"synopsis" may belong to another edition of this title.
"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013From the Publisher:
Internet and E-Marketing examples, illustrations and cases throughout the text, with Internet exercises at the end of every chapter.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Publishing Co. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # zk0077094352
Book Description McGraw-Hill Publishing Co., 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 0077094352
Book Description The McGraw-Hill Company. Book Condition: New. pp. 860. Bookseller Inventory # 7370608