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Principles and Practice of Marketing
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Review
"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013
From the Publisher
Internet and E-Marketing examples, illustrations and cases throughout the text, with Internet exercises at the end of every chapter.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Publishing Co.
- Publication date1998
- ISBN 10 0077094352
- ISBN 13 9780077094355
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages860
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
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Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1393555
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL10188960
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077094355
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