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Synopsis
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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Review
"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013
From the Publisher
Internet and E-Marketing examples, illustrations and cases throughout the text, with Internet exercises at the end of every chapter.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1393555
Quantity: 1 available
Stock Image
Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL4164668
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Principles and Practice of Marketing
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077094355
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Principles and Practice of Marketing
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Paperback. Condition: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077094355
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Principles and Practice of Marketing
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 40581139-20
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:0077094352. Seller Inventory # 8440937
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077094355. Seller Inventory # 9081564
Quantity: 1 available
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:0077094352. Seller Inventory # 8440933
Quantity: 1 available
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Principles and Practice of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077094355. Seller Inventory # 9210640
Quantity: 1 available
Stock Image
Principles and Practice of Marketing
Published by
Mcgraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:0077094352. Seller Inventory # 8440935
Quantity: 1 available