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Synopsis
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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Review
"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013
From the Publisher
Internet and E-Marketing examples, illustrations and cases throughout the text, with Internet exercises at the end of every chapter.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL10541257
Quantity: 1 available
Stock Image
Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1393555
Quantity: 1 available
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Principles and Practice of Marketing
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077094355
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Principles and Practice of Marketing
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Paperback. Condition: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077094355
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Paperback
Seller: Greener Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # mon0000066481
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Principles and Practice of Marketing
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Como nuevo. : Este libro de David Jobber, publicado por McGraw-Hill Publishing Co. en 1998, es una segunda edición revisada que abarca temas como el marketing directo, la comunicación interactiva, la gestión de bases de datos y la gestión de una campaña de marketing. Está dirigido a estudiantes de marketing de pregrado o estudiantes de MBA o DMS con experiencia posterior. EAN: 9780077094355 Tipo: Libros Categoría: Negocios y Economía Título: Principles and Practice of Marketing Autor: David Jobber Editorial: McGraw-Hill Publishing Co. Idioma: en Páginas: 860 Formato: tapa blanda. Seller Inventory # Happ-2023-02-02-7045b8a2
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:0077094352. Seller Inventory # 8440937
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077094355. Seller Inventory # 9081564
Quantity: 1 available
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:0077094352. Seller Inventory # 8440933
Quantity: 1 available
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Principles and Practice of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077094355. Seller Inventory # 9210640
Quantity: 1 available