Strategic Copywriting Create Effective by Applegate Edd (29 results)
- Softcover
Seller: HPB-Movies, Dallas, TX, U.S.A.HPB-Movies
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Published by Rowman & Littlefield Publishers, Incorporated, 2004
- Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Language: English
Published by Rowman & Littlefield Publishers, Incorporated, 2004
- Softcover
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- Softcover
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- Softcover
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.The Maryland Book Bank
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- Softcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
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paperback. Condition: Very Good. Strategic Copywriting: How to Create Effective Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained… and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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- Softcover
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Language: English
Published by Rowman & Littlefield Publishers, Incorporated, 2004
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
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Language: English
Published by Rowman & Littlefield Publishers, Inc. -, 2004
- Softcover
Seller: Bahamut Media, Reading, United KingdomBahamut Media
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paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Paperback. Condition: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
- Softcover
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- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Published by Bloomsbury Academic, 2025
- Softcover
Seller: Books From California, Simi Valley, CA, U.S.A.Books From California
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Published by Bloomsbury Academic, 2025
- Softcover
Seller: Books From California, Simi Valley, CA, U.S.A.Books From California
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Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Softcover
Seller: Russell Books, Victoria, BC, CanadaRussell Books
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paperback. Condition: New. Special order direct from the distributor.
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Neuware - When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate exp…lains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what works-or doesn't-and why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Hardcover
- Print on Demand
Seller: preigu, Osnabrück, Germanypreigu
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£ 127.85
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Buch. Condition: Neu. Strategic Copywriting | How to Create Effective Advertising | Edd Applegate | Buch | Englisch | 2025 | Bloomsbury Academic | EAN 9798881806767 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.











