Strategic Copywriting : How to Create Effective Advertising

Edd Applegate

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Language: English

Published by Bloomsbury Academic Sep 2025, 2025

9798881806774

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Neuware - When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what works-or doesn't-and why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising.…

Seller Inventory # 9798881806774

Title
Strategic Copywriting : How to Create Effective Advertising
Author
Edd Applegate
Publisher
Bloomsbury Academic Sep 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 13
9798881806774
Edition
3rd Edition
Item weight
640 grams
Dimensions
254x175x23 mm

AHA-BUCH GmbH

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