Synopsis
Strategic Copywriting is a detailed howto guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are_or aren't_effective in attracting consumers.
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About the Author
Edd Applegate is professor of advertising at Middle Tennessee State University.
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Strategic Copywriting: How to Create Effective Advertising
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Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X
ISBN 13: 9780742530683
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Strategic Copywriting: How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X
ISBN 13: 9780742530683
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Strategic Copywriting: How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X
ISBN 13: 9780742530683
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Strategic Copywriting : How to Create Effective Advertising
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ISBN 10: 074253068X
ISBN 13: 9780742530683
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Strategic Copywriting : How to Create Effective Advertising
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Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X
ISBN 13: 9780742530683
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Strategic Copywriting: How to Create Effective Advertising
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Strategic Copywriting : How to Create Effective Advertising
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