Practical Guide Comparative Advertising by Corbin Ruth (10 results)
Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Practical Guide to Comparative Advertising: Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In English.
Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 94.98
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Practical Guide to Comparative Advertising | Dare to Compare | Ruth M. Corbin (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2018 | Academic Press | EAN 9780128054710 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu.…
Practical Guide to Comparative Advertising
Ruth M. Corbin|Rebecca N. Bleibaum|Tom Jirgal|David Mallen|Christine A. Van Dongen
- Softcover
Seller: moluna, Greven, Germanymoluna
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Condition: New. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an auth.
- Softcover
- Print on Demand
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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PF. Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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£ 76.54
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Englisch.…
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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£ 89.46
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.…
