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Practical Guide Comparative Advertising by Corbin Ruth (15 results)
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Condition: New.
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Condition: New.
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Condition: New.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Practical Guide to Comparative Advertising: Dare to Compare
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 85.36
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Practical Guide to Comparative Advertising: Dare to Compare
Language: English
Published by Academic Press 2018-11-26, 2018
ISBN 10: 0128054719 ISBN 13: 9780128054710
Paperback. Condition: New.
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Practical Guide to Comparative Advertising : Dare to Compare
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Practical Guide to Comparative Advertising : Dare to Compare
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Taschenbuch. Condition: Neu. Practical Guide to Comparative Advertising | Dare to Compare | Ruth M. Corbin (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2018 | Academic Press | EAN 9780128054710 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Kartoniert / Broschiert. Condition: New. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an auth.
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Condition: new. Questo è un articolo print on demand.
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Paperback. Condition: Brand New. 312 pages. 8.75x6.00x0.50 inches. In Stock. This item is printed on demand.
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Practical Guide to Comparative Advertising
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Englisch.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.
