Practical Guide Comparative Advertising by Corbin Ruth (16 results)
Practical Guide to Comparative Advertising: Dare to Compare 1ed:
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 72.34
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Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 82.78
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Condition: New.
Practical Guide to Comparative Advertising: Dare to Compare 1ed:
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 81.76
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Condition: New.
Practical Guide to Comparative Advertising: Dare to Compare 1ed:
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 85.80
£ 8.54 shippingShips from Germany to U.S.A.Quantity: 3 available
Condition: New.
Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 96.11
£ 1.96 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Practical Guide to Comparative Advertising: Dare to Compare
Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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£ 82.92
£ 15.49 shippingShips from United Kingdom to U.S.A.Quantity: 10 available
Paperback. Condition: New.
Practical Guide to Comparative Advertising: Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 85.36
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Condition: New. In.
Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 85.35
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Condition: New.
Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 95.41
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
£ 70.97
£ 60.06 shippingShips from Germany to U.S.A.Quantity: 5 available
Taschenbuch. Condition: Neu. Practical Guide to Comparative Advertising | Dare to Compare | Ruth M. Corbin (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2018 | Academic Press | EAN 9780128054710 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[d…ot]de | Anbieter: preigu.
Practical Guide to Comparative Advertising
Ruth M. Corbin|Rebecca N. Bleibaum|Tom Jirgal|David Mallen|Christine A. Van Dongen
- Softcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 103.44
£ 42.04 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an auth.
Practical Guide to Comparative Advertising: Dare to Compare 1ed
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
- Print on Demand
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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£ 71.74
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Condition: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.
- Softcover
- Print on Demand
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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£ 71.86
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Condition: new. Questo è un articolo print on demand.
Practical Guide to Comparative Advertising: Dare to Compare
Bleibaum, Rebecca N./ Corbin, Ruth M./ Jirgal, Tom/ Mallen, David/ Van Dongen, Christine A.
- Softcover
- Print on Demand
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 67.38
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 312 pages. 8.75x6.00x0.50 inches. In Stock. This item is printed on demand.
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
£ 77.73
£ 19.73 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among manag…ement, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Englisch.
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 81.54
£ 52.86 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management…, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.
