Ruth M Corbin (18 results)
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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£ 12.46
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Practical Guide to Comparative Advertising: Dare to Compare 1ed:
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 73.34
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Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 83.92
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Condition: New.
Practical Guide to Comparative Advertising: Dare to Compare 1ed:
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 82.88
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Condition: New.
Practical Guide to Comparative Advertising: Dare to Compare 1ed:
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 85.70
£ 8.53 shippingShips from Germany to U.S.A.Quantity: 3 available
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Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 96.39
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Condition: As New. Unread book in perfect condition.
Practical Guide to Comparative Advertising: Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 85.36
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Condition: New. In.
Practical Guide to Comparative Advertising: Dare to Compare
Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
Contact seller5-star sellerCondition: New
£ 82.92
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Paperback. Condition: New.
Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 85.35
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Condition: New.
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Practical Guide to Comparative Advertising : Dare to Compare
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 95.46
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Condition: As New. Unread book in perfect condition.
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- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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£ 70.88
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Taschenbuch. Condition: Neu. Practical Guide to Comparative Advertising | Dare to Compare | Ruth M. Corbin (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2018 | Academic Press | EAN 9780128054710 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[d…ot]de | Anbieter: preigu.
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Practical Guide to Comparative Advertising
Ruth M. Corbin|Rebecca N. Bleibaum|Tom Jirgal|David Mallen|Christine A. Van Dongen
- Softcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 103.31
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Condition: New. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an auth.
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Published by One, Inc, Los Angeles, 1958
- Softcover
- First Edition
- Magazine / Periodical
Seller: Bolerium Books Inc., San Francisco, CA, U.S.A.Bolerium Books Inc.
Contact seller5-star sellerMagazine. 32p., including covers, 5.5x8.5 inches, very good digest size magazine in stapled pictorial wraps. Cover story: "Is Your Child Homosexual?" Also: "Mission San Juan Capistrano". One, Inc., which took its name from Thomas Carlyle's statement that "A mystic bond of brotherhood makes all men one," was founded in LA in 1952… as a homophile organization with connections to the Mattachine Society. As the first pro-gay journal of its kind, it serves as an important source for pre-Stonewall homophile studies. In 1954 the US Post Office declared it obscene, leading to a four-year legal battle (chronicled in its pages) that concluded with a favorable decision as part of Roth vs. United States. Aside from its articles covering topics ranging from the Beatniks and Gay marriage to homosexuality and national security, One Magazine also featured poetry and short fiction by numerous prominent authors.
Practical Guide to Comparative Advertising: Dare to Compare 1ed
Corbin, Ruth M.; Bleibaum, Rebecca N.; Jirgal, Tom; Mallen, David; Van Dongen, Christine A.
- Softcover
- Print on Demand
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contact seller5-star sellerCondition: New
£ 72.73
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Condition: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.
- Softcover
- Print on Demand
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
Contact seller5-star sellerCondition: New
£ 71.77
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Condition: new. Questo è un articolo print on demand.
Practical Guide to Comparative Advertising: Dare to Compare
Bleibaum, Rebecca N./ Corbin, Ruth M./ Jirgal, Tom/ Mallen, David/ Van Dongen, Christine A.
- Softcover
- Print on Demand
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 67.38
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 312 pages. 8.75x6.00x0.50 inches. In Stock. This item is printed on demand.
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- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
£ 77.63
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among manag…ement, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Englisch.
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- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 81.44
£ 52.80 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management…, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.
