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Persuasive Technology Using Computers by Fogg B J (17 results)
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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
Language: English
Published by Morgan Kaufmann 2003-01-04, 2003
ISBN 10: 1558606432 ISBN 13: 9781558606432
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Persuasive Technology : Using Computers to Change What We Think and Do
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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
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Persuasive Technology : Using Computers to Change What We Think and Do
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Persuasive Technology: Using Computers to Change What We Think and Do
Language: English
Published by Elsevier Science & Technology, 2002
ISBN 10: 1558606432 ISBN 13: 9781558606432
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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
Language: English
Published by Morgan Kaufmann 2003-01-04, 2003
ISBN 10: 1558606432 ISBN 13: 9781558606432
Paperback. Condition: New.
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Kartoniert / Broschiert. Condition: New. * Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologiesAutor/Autorin: B.J. FoggB.J. Fogg directs research and design at Stanford Uni.
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Paperback. Condition: Brand New. 1st edition. 224 pages. 9.00x8.25x1.00 inches. In Stock. This item is printed on demand.
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Persuasive Technology: Using Computers to Change What We Think and Do
Language: English
Published by Elsevier Science & Technology, 2002
ISBN 10: 1558606432 ISBN 13: 9781558606432
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 67.26
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Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 677.
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Persuasive Technology : Using Computers to Change What We Think and Do
Language: English
Published by Elsevier Science & Technology, 2002
ISBN 10: 1558606432 ISBN 13: 9781558606432
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Can computers change what you think and do Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army 'Yes, they can,' says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology'(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence And to what end Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
