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Marketing Measurement Analytics Introduction by Kihlstrom Greg (8 results)
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Marketing Measurement and Analytics: An Introduction
Published by Mercury Learning and Information, 2025
ISBN 10: 1501523147 ISBN 13: 9781501523144
Language: English
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
perfect. Condition: Fine.
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Marketing Measurement and Analytics: An Introduction
Published by Mercury Learning and Information, 2025
ISBN 10: 1501523147 ISBN 13: 9781501523144
Language: English
Condition: New.
-
Marketing Measurement and Analytics: An Introduction (Paperback or Softback)
Published by Mercury Learning and Information 1/1/2025, 2025
ISBN 10: 1501523147 ISBN 13: 9781501523144
Language: English
Paperback or Softback. Condition: New. Marketing Measurement and Analytics: An Introduction. Book.
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Marketing Measurement and Analytics: An Introduction
Published by Mercury Learning and Information, 2025
ISBN 10: 1501523147 ISBN 13: 9781501523144
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 28.97
Convert currency£ 11.98 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Marketing Measurement and Analytics: An Introduction
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
£ 34.96
Convert currency£ 9.15 shipping from Ireland to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. 2025. perfect. . . . . .
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Condition: New. 2025. perfect. . . . . . Books ship from the US and Ireland.
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£ 36.86
Convert currency£ 25 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 270 pages. 7.00x0.50x8.90 inches. In Stock.
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£ 38.74
Convert currency£ 54.28 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketTaschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES- Integrates cutting-edge AI technologies into your measurement processes- Uses a recurring case study to demonstrate real-world applications of measurement concepts- Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization.
