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Synopsis
This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You’ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization.
FEATURES
• Integrates cutting-edge AI technologies into your measurement processes
• Uses a recurring case study to demonstrate real-world applications of measurement concepts
• Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization
"synopsis" may belong to another edition of this title.
About the Author
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.
"About this title" may belong to another edition of this title.
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Marketing Measurement and Analytics: An Introduction
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Marketing Measurement and Analytics: An Introduction
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Paperback. Condition: new. Paperback. This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. Youll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES Integrates cutting-edge AI technologies into your measurement processes Uses a recurring case study to demonstrate real-world applications of measurement concepts Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; bui Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781501523144
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Marketing Measurement and Analytics
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Paperback. Condition: New. This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES. Integrates cutting-edge AI technologies into your measurement processes. Uses a recurring case study to demonstrate real-world applications of measurement concepts. Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization. Seller Inventory # LU-9781501523144
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Paperback. Condition: New. This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES. Integrates cutting-edge AI technologies into your measurement processes. Uses a recurring case study to demonstrate real-world applications of measurement concepts. Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization. Seller Inventory # LU-9781501523144
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Marketing Measurement and Analytics: An Introduction
Published by
Mercury Learning and Information, 2025
ISBN 10: 1501523147
ISBN 13: 9781501523144
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