Items related to Marketing Measurement and Analytics: An Introduction
Synopsis
This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You’ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization.
FEATURES
• Integrates cutting-edge AI technologies into your measurement processes
• Uses a recurring case study to demonstrate real-world applications of measurement concepts
• Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization
"synopsis" may belong to another edition of this title.
About the Author
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.
"About this title" may belong to another edition of this title.
Search results for Marketing Measurement and Analytics: An Introduction
Stock Image
Marketing Measurement and Analytics: An Introduction
Published by
Mercury Learning and Information, 2025
ISBN 10: 1501523147
ISBN 13: 9781501523144
Used
perfect
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
perfect. Condition: Fine. Seller Inventory # mon0003876792
Quantity: 1 available
Stock Image
UNKNOWN
ISBN 10: 1501523147
ISBN 13: 9781501523144
New
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 49933179-n
Quantity: 15 available
Stock Image
Marketing Measurement and Analytics (Paperback)
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. Youll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES Integrates cutting-edge AI technologies into your measurement processes Uses a recurring case study to demonstrate real-world applications of measurement concepts Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; bui Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781501523144
Quantity: 1 available
Stock Image
Marketing Measurement and Analytics: An Introduction
Published by
Mercury Learning and Information, 2025
ISBN 10: 1501523147
ISBN 13: 9781501523144
New
Softcover
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9781501523144
Quantity: Over 20 available
Stock Image
UNKNOWN
ISBN 10: 1501523147
ISBN 13: 9781501523144
Used
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 49933179
Quantity: 15 available
Stock Image
Marketing Measurement and Analytics
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781501523144
Quantity: Over 20 available
Stock Image
Marketing Measurement and Analytics
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781501523144
Quantity: Over 20 available
Seller Image
Marketing Measurement and Analytics: An Introduction (Paperback or Softback)
Published by
Mercury Learning and Information 1/1/2025, 2025
ISBN 10: 1501523147
ISBN 13: 9781501523144
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Marketing Measurement and Analytics: An Introduction. Book. Seller Inventory # BBS-9781501523144
Quantity: 5 available
Seller Image
Marketing Measurement and Analytics
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES. Integrates cutting-edge AI technologies into your measurement processes. Uses a recurring case study to demonstrate real-world applications of measurement concepts. Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization. Seller Inventory # LU-9781501523144
Quantity: Over 20 available
Stock Image
Marketing Measurement and Analytics: An Introduction
Published by
Mercury Learning and Information, 2025
ISBN 10: 1501523147
ISBN 13: 9781501523144
New
Softcover
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781501523144_new
Quantity: Over 20 available