Engineering Consent by Bernays Edward (29 results)

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Condition: New. Über den AutorrnrnA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously d.

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Taschenbuch. Condition: Neu. Neuware - Nicknamed 'the father of public relations,' Edward Bernays (1891-1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate p…ublic opinion. His seminal 1928 book, Propaganda laid out how propaganda could be used to regiment the collective mind in a variety of areas, including government, politics, art, science and education, while his 1923 classic, Crystallizing Public Opinion, set down the principles that business and government have used to influence public attitudes over the past century.The Edward Bernays Reader: From Propaganda to the Engineering of Consent, is the first comprehensive volume of the writings of this influential and controversial figure. In addition to featuring extended excerpts from Crystallizing Public Opinion and Propaganda, this book also includes the full text of Bernays' classic 1947 essay, 'The Engineering of Consent,' on the application of scientific principles and practices to the task of getting people to support ideas and programs, as well as extensive selections of his other writings on subjects including education, war propaganda, and polling. Taken together, the material in this bookoffers the most complete look to date at the work of a man whose ideas are considered the single most important influence on modern propaganda, public relations, and spin.

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Taschenbuch. Condition: Neu. The Edward Bernays Reader | From Propaganda to the Engineering of Consent | Edward Bernays | Taschenbuch | Kartoniert / Broschiert | Englisch | 2021 | Ig Publishing | EAN 9781632462046 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter:… preigu.
The Engineering of Consent
Bernays, Edward L.; Cutler, Howard W.; Dodge, Sherwood; Fine, Benjamin; Fleischm
Language: English
Published by University of Oklahoma Press 1955
- Hardcover
Seller: Griffin Books, Stamford, CT, U.S.A.Griffin Books
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hardcover. Condition: Very Good. Second Printing. 1955 University of Oklahoma Press first edition in lightly shelf worn (light chip and tears to top edge) price intact jacket. Tight binding no marks, original publisher's top stain. Please email for photos. Larger books or sets may require additional shipping charges. Books sent…via US Postal.
More imagesLanguage: English
Published by University of Oklahoma 1955
- Hardcover
- First Edition
Seller: Chris Duggan, Bookseller, St. Paul, MN, U.S.A.Chris Duggan, Bookseller
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. Some wear on dust jacket at top of spine - see pictures.
More imagesPublished by Norman: Univ. of Oklahoma Press 1955
- Hardcover
- First Edition
Seller: Cragsmoor Books, Cragsmoor, NY, U.S.A.Cragsmoor Books
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. Blue cl., silver dots across center of cover. Backstr. silver lettering plus dots. Dj unclipped, 3/4" tear plus 1/4" tear to top front, sm. chip bottom front, 1/2" tear to back front. V. sl. shelf rubbing to edges near hinges. Now in mylar. Viii, 246…pp. incl. index. Contributors: Howard W. Cutler, Sherwood Dodge, Benjamin Fine, Doris Fleischman, A. Robert Ginsburgh, John Price Jones, Nicholas Samstag. STATED FIRST EDITION.

Published by University of Oklahoma Press
- Hardcover
- First Edition
Seller: Magers and Quinn Booksellers, Minneapolis, MN, U.S.A.Magers and Quinn Booksellers
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Hardcover. Condition: Good. No Jacket. Condition: Good; Hardcover, no dustjacket. Blue cloth with silver printing on spine. First Edition(stated) 1955. The book is in Good condition with clean covers and pages and a tight, square binding. Touch of rubbing to the covers and pages 25 is partially detached. Owner name on first page…. A nice, clean copy of this scarce title. Photos upon request.

The Engineering of Consent
Bernays, Edward L. (Editor), Cutler, Howard W.; Dodge, Sherwood; Fine, Benjamin; Fleischman, Doris; Ginsburgh, A. Robert; Jones, John Price; Samstag, Nicholas (Contributors)
Published by University of Oklahoma Press, Norman, OK, U.S.A. 1956
- Hardcover
Seller: RareNonFiction, IOBA, Ladysmith, BC, CanadaRareNonFiction, IOBA
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Hardcover. Condition: Good. Dust Jacket Condition: Fair. Second Printing. Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social s…cientists, whose dispassionate approach and methods may be likened to those of the engineering professions. A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8.; 8vo - over 7¾" - 9¾" tall; Spin Control, Media Manipulation, Marketing, Public Relations, Mind Control, Thought Control, Brainwashing, Social Engineering, Publicity, Social Science, Mass Mind.
More imagesPublished by University of Oklahoma Press, Norman, OK 1955
- First Edition
Seller: Burnside Rare Books, ABAA, Portland, OR, U.S.A.Burnside Rare Books, ABAA
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Condition: Near Fine. Dust Jacket Condition: Very Good. First Edition. First edition, first printing. Bound in publisher's navy blue cloth stamped and lettered in silver; dark blue top stain. Near Fine with modest wear at spine ends. Contents tanned with a tobacco odor. Former owner name to front free endpaper and pencil underli…ning to text. In a Very Good unclipped dust jacket with rubbing, moderate edge wear, one inch tear with loss to bottom edge of front panel and chipping to top edge. An essay on business engineering by "the father of public relations" and nephew of Sigmund Freud. Bernays was famous for his advertising work with the cigarette company Lucky Strike, Betty Crocker and the Beech-Nut Packing company for its increased sales in bacon products at American breakfast tables.