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Published by B.E.S. Publishing, 2000
ISBN 10: 0764112147ISBN 13: 9780764112140
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. 3rd. Used book that is in clean, average condition without any missing pages.
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Published by Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0631214852ISBN 13: 9780631214854
Seller: Better World Books: West, Reno, NV, U.S.A.
Book
Condition: Good. Used book that is in clean, average condition without any missing pages.
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Published by ABC-CLIO, LLC, 1988
ISBN 10: 0897744543ISBN 13: 9780897744546
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Published by Barron's Educational Series, Incorporated, 1996
ISBN 10: 0812017838ISBN 13: 9780812017830
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. 2nd. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Published by Barrons Educational Series, Inc., 2008
ISBN 10: 0764139355ISBN 13: 9780764139352
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Published by SAGE Publications, Incorporated, 2003
ISBN 10: 0761927700ISBN 13: 9780761927709
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Published by Penguin Books Ltd, United Kingdom, London, 2009
ISBN 10: 0140515186ISBN 13: 9780140515183
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. "The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Bloomsbury Publishing PLC, United Kingdom, London, 2011
ISBN 10: 1408152088ISBN 13: 9781408152089
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Published by Heinle ELT, 1997
ISBN 10: 1899396802ISBN 13: 9781899396801
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Published by Bradson Pr
ISBN 10: 0960357475ISBN 13: 9780960357475
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Collins 03/03/2003, 2003
ISBN 10: 0007131364ISBN 13: 9780007131365
Seller: AwesomeBooks, Wallingford, United Kingdom
Book
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Published by John Murray Press, United Kingdom, 1999
ISBN 10: 0245606661ISBN 13: 9780245606663
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The language of sales and marketing is found in all aspects of business and this dictionary covers all the relevant vocabulary, making it an essential aid to anyone doing business with French-speaking countries. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Oxford University Press, 2011
ISBN 10: 0199590230ISBN 13: 9780199590230
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Routledge, 1996
ISBN 10: 0750623462ISBN 13: 9780750623469
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Published by Oxford University Press, 2016
Seller: Bellwetherbooks, McKeesport, PA, U.S.A.
Unknown Binding. Condition: Very Good. 4th. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting.
Published by dtv, 1991
ISBN 10: 3423058161ISBN 13: 9783423058162
Seller: Versandantiquariat Jena, Jena, Germany
Book
Softcover. Condition: deutliche Gebrauchsspuren. mak. Bibl. / library TitelSchäfer, Wilhelm: Management & marketing dictionary Teil: Teil 2., Deutsch - englisch Verlag[München] : Dt. Taschenbuch-Verl. Zeitliche EinordnungErscheinungsdatum: 1991 Umfang/FormatXI, 415 S. ISBN/Einband/Preis978-3-423-05816-2 (dtv) kart. : DM 16.80 3-423-05816-1 (dtv) kart. : DM 16.80 978-3-8006-1511-7 (Beck/Vahlen) kart. : DM 16.80 3-8006-1511-8 (Beck/Vahlen) kart. : DM 16.80 Beziehungendtv ; 5816 : Beck-Wirtschaftsberater In deutscher Sprache. 520 pages.
Published by Bradson Press, 1979
ISBN 10: 0960357408ISBN 13: 9780960357406
Seller: HPB-Movies, Dallas, TX, U.S.A.
Book
Unknown Binding. Condition: Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
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Published by dtv, 1991
ISBN 10: 3423058153ISBN 13: 9783423058155
Seller: Versandantiquariat Jena, Jena, Germany
Book First Edition
Softcover. Condition: deutliche Gebrauchsspuren. 1. Auflage. mak. Bibl. / library TitelSchäfer, Wilhelm: Management & marketing dictionary Teil: Teil 1., Englisch - deutsch Verlag[München] : Dt. Taschenbuch-Verl. Zeitliche EinordnungErscheinungsdatum: 1991 Umfang/FormatXI, 402 S. ISBN/Einband/Preis978-3-423-05815-5 (dtv) kart. : DM 16.80 3-423-05815-3 (dtv) kart. : DM 16.80 978-3-8006-1510-0 (Beck/Vahlen) kart. : DM 16.80 3-8006-1510-X (Beck/Vahlen) kart. : DM 16.80 Beziehungendtv ; 5815 : Beck-Wirtschaftsberater In deutscher Sprache. 520 pages.
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Published by Oxford University Press, 2016
ISBN 10: 0198736428ISBN 13: 9780198736424
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by -, 1990
ISBN 10: 0333516052ISBN 13: 9780333516058
Seller: AwesomeBooks, Wallingford, United Kingdom
Book
Paperback. Condition: Very Good. Macmillan Dictionary of Marketing and Advertising (Dictionary Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Published by Bloomsbury Reference, 2004
ISBN 10: 1904970044ISBN 13: 9781904970040
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Book
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
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Published by De Gruyter, Germany, Berlin, 1987
ISBN 10: 3110089858ISBN 13: 9783110089851
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Palgrave, 1985
ISBN 10: 0333393325ISBN 13: 9780333393321
Seller: AwesomeBooks, Wallingford, United Kingdom
Book
Paperback. Condition: Very Good. Macmillan Dictionary of Marketing and Advertising (Dictionary Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Published by Rowman & Littlefield Publishing Group, Incorporated, 1981
ISBN 10: 0822603632ISBN 13: 9780822603634
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. 4 Sub. Used book that is in clean, average condition without any missing pages.
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Published by Wiley & Sons, Incorporated, John, 1995
ISBN 10: 047102502XISBN 13: 9780471025023
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Used book that is in clean, average condition without any missing pages.
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Published by McGraw-Hill, 1995
ISBN 10: 0844235989ISBN 13: 9780844235981
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by SAGE Publications, Incorporated, 2003
ISBN 10: 0761927719ISBN 13: 9780761927716
Seller: Better World Books: West, Reno, NV, U.S.A.
Book
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Published by Routledge, 2013
ISBN 10: 1611329868ISBN 13: 9781611329865
Seller: Better World Books: West, Reno, NV, U.S.A.
Book
Condition: Good. Used book that is in clean, average condition without any missing pages.
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Published by Wiley & Sons, Incorporated, John, 1997
ISBN 10: 1557869391ISBN 13: 9781557869395
Seller: Better World Books: West, Reno, NV, U.S.A.
Book
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Published by Oxford University Press, United Kingdom, Oxford, 2008
ISBN 10: 0199286000ISBN 13: 9780199286003
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description - how the term is defined Key insights - important insights provided by an understanding of the term Keywords - words to further understand the nature of the term Implications - what knowledge of the term means to marketers Application areas and further readings - areas where the term's knowledge is being put to use Bibliography - articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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