Dictionary of Marketing and Advertising (Business Dictionary Series) - Softcover

Rosenberg, Jerry M.

Softcover

ISBN 10: 047102502X ISBN 13: 9780471025023

Publisher: John Wiley & Sons, 1995

Synopsis

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries--relatively simple for the layperson, more sophisticated and technical for the specialist.

About this title

From the Back Cover

Authoritative, comprehensive, and up–to–date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well–organized, easy–to–access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross–referenced Incorporates terms from both government and private–sector organizations definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations

About the Author

About the author JERRY M. ROSENBERG is a professor at the School of Business Administration and the Graduate School of Management of Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University. A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg’s seventeen books include the Dictionary of Business and Management, Dictionary of Banking, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1995
• ISBN 10: 047102502X
• ISBN 13: 9780471025023
• Binding: Paperback
• Language: English
• Number of pages: 384