Dictionary of Marketing and Advertising (Business Dictionary Series) - Softcover

Rosenberg, Jerry M.

Softcover

ISBN 10: 047102502X ISBN 13: 9780471025023

Publisher: John Wiley & Sons, 1995

Synopsis

Containing over 6000 definitions, this reference work covers the terminology used in marketing, advertising, merchandising, packaging, sales and consumer behaviour.

About this title

From the Back Cover

Authoritative, comprehensive, and up–to–date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well–organized, easy–to–access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross–referenced Incorporates terms from both government and private–sector organizations definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations

About the Author

About the author JERRY M. ROSENBERG is a professor at the School of Business Administration and the Graduate School of Management of Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University. A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg’s seventeen books include the Dictionary of Business and Management, Dictionary of Banking, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1995
• Language: English
• ISBN 10: 047102502X
• ISBN 13: 9780471025023
• Binding: Paperback
• Number of pages: 384