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Synopsis
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, M.B.A. students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
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About the Author
Scott Dacko is an Associate Professor of Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
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- PublisherOxford University Press, U.S.A.
- Publication date2008
- ISBN 10 0199286000
- ISBN 13 9780199286003
- BindingPaperback
- LanguageEnglish
- Number of pages672
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The Advanced Dictionary Of Marketing: Putting Theory to Use
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Oxford University Press, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
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The Advanced Dictionary of Marketing : Putting Theory to Use
Published by
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ISBN 10: 0199286000
ISBN 13: 9780199286003
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The Advanced Dictionary Of Marketing: Putting Theory to Use
Published by
Oxford University Press, U.S.A., 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
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The Advanced Dictionary of Marketing : Putting Theory to Use
Published by
Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
Used
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First Edition
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The Advanced Dictionary of Marketing : Putting Theory to Use
Published by
Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP76517632
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The Advanced Dictionary of Marketing: Putting Theory to Use
Published by
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ISBN 10: 0199286000
ISBN 13: 9780199286003
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The Advanced Dictionary of Marketing: Putting Theory to Use
Published by
Oxford University Press, U.S.A., 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
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