Creating Managing Superior Customer (17 results)
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Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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- Hardcover
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- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Creating and Managing Superior Customer Value
Woodside, Arch G. (EDT); Golfetto, Francesca (EDT); Gibbert, Michael (EDT)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Creating and Managing Superior Customer Value
Woodside, Arch G. (EDT); Golfetto, Francesca (EDT); Gibbert, Michael (EDT)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Hardcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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Hardback. Condition: New. "Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a product/…service offering strongly affects acceptance and initial purchase; customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers; and increases in delivered-value implemented strategies relates positively to increases in profitability. "SCV" focuses on advancing value theory, research, and strategy in business-to-business contexts. Coverage includes in-depth case research findings for existing and disruptively new products and services and all papers in this volume embrace the proposition that context is a major force affecting planning and implementing strategy. "SCV" is relevant in particular to European and North American B-to-B contexts. However, the tools and theories in the volume are certainly relevant for research by scholars and decisions by executives working in Asia and Australia. "SCV" is essential reading for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services - critical abilities for product-service executives.
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Creating and Managing Superior Customer Value
Woodside, Arch G. (EDT); Golfetto, Francesca (EDT); Gibbert, Michael (EDT)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Creating and Managing Superior Customer Value
Woodside, Arch G. (EDT); Golfetto, Francesca (EDT); Gibbert, Michael (EDT)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Hardcover
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
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£ 139.65
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Hardback. Condition: New. "Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a product/…service offering strongly affects acceptance and initial purchase; customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers; and increases in delivered-value implemented strategies relates positively to increases in profitability. "SCV" focuses on advancing value theory, research, and strategy in business-to-business contexts. Coverage includes in-depth case research findings for existing and disruptively new products and services and all papers in this volume embrace the proposition that context is a major force affecting planning and implementing strategy. "SCV" is relevant in particular to European and North American B-to-B contexts. However, the tools and theories in the volume are certainly relevant for research by scholars and decisions by executives working in Asia and Australia. "SCV" is essential reading for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services - critical abilities for product-service executives.
Creating & Managing Superior Customer Va (Advances in Business Marketing and Purchasing)
Woodside, Arch G. (Editor)/ Golfetto, Francesca (Editor)/ Gibbert, Michael (Editor)
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Hardcover. Condition: Brand New. 488 pages. 9.00x6.00x1.50 inches. In Stock.
- Hardcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 105.46
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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Hardcover
- Print on Demand
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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£ 124.08
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Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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- Hardcover
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Seller: moluna, Greven, Germanymoluna
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving… thinking, decisions, and actions relating to the .
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- Hardcover
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Seller: preigu, Osnabrück, Germanypreigu
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£ 158.94
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Buch. Condition: Neu. Creating and Managing Superior Customer Value | Arch G. Woodside (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2008 | Emerald Group Publishing Limited | EAN 9781848551725 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Pr…int on Demand.
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- Hardcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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£ 189.95
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions rel…ating to the creation, marketing, and purchasing of superior value in products and services.
