lap lambert academic publishing jun 2011 (Over 2,100 results)

Taschenbuch. Condition: Neu. Neuware -To reach 50 million of users; for the radio; it took 38 years, for the TV; took 13 years, for the internet it is only 3 years. For the most popular social networking site Facebook it took 9 months to reach 100 million users. Those numbers show that the huge growth of the social media. No one can underestimate the power of social media any more. Social Media has an enormous growth in the past few years. Most of the internet users have profiles on the networking sites. We are living in a very dynamic world now. Any internet user can create content or write a review in a few seconds very easily. Protecting online reputation is very important. From corporate perspective, businesses are creating Fan Pages on social media sites to engage with their customers. Companies are generating different types of media; such as videos and presentations. Traditional media and traditional marketing is changing now. Communication is now in two-way, not in one-way anymore as in traditional media. This book is for businesses who wants to survive in Social Media WorldBooks on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Electronic Customer Relationship Management (E-CRM) performance is a marketing strategy and integrated approach to identifying, acquiring, and retaining valuable customers, by enabling organizations to manage and coordinate customer interactions across multiple channels, to provide appropriate services and products to satisfy customers so as to retain customer loyalty and enhance customer profitability. ECRM is a combination of hard ware, software, processes, application and management to strengthen relationship between Customers and service provider. E-CRM will continue to develop as an important area of study in MIS and relevant referent disciplines as computer science, marketing, and psychology. A total of 488 university students in Jordan participated in this study by voluntarily completing the survey questionnaire. The study results indicated that between E-CRM performance has a positive influence on customer loyalty. Seven major antecedents¿ factors were found to have significant influence on E-CRM performance, Theoretical and practical implications of the study as well as suggestions for future research were discussed.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This paper examines the ways in which corruption inIndia has influenced the investment decisions of MNCsoperating or planning to operate in the country. Itfocuses not only on the direct channels through whichcorruption discourages FDI, but also on the indirectones, by analyzing the corruption-infrastructure-FDIand the corruption-human capital-FDI nexus inparticular. The paper finds out that both the directcosts and the indirect influence throughinfrastructure discourage FDI greatly. Whilecorruption affects human capital substantially, thisis not a major obstacle to FDI.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Abstract - The adoption of Stroke Units in stroke care assistance has been proven to be the best currently available technology in terms of outcomes, including stroke patients¿ reduced death and disability incidence rates. The purpose of this study is to review the relevant literature, concerning both the impacts of innovative technology on healthcare and the most used model for the evaluation of health technology (HTA), in order to elaborate a new framework for the innovative technology performance assessment and evaluation. The framework aims at measuring several dimensions of impact of the Stroke Unit technology and is intended to be applied across a diverse range of healthcare providers to favor best practices diffusion. It has been tested by applying it to two pre-selected Hospitals adopters of Stroke Units. Semi-structured interviews and document analysis provided being major sources of data whose elaboration was based on normalization and graphical representation. Findings confirmed Stroke Units positive impacts in terms of overall performance improvements. Moreover, the outcome is enhanced if Stroke Units are part of a wider Stroke Care Program.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The problem and primary aim of this study is to disclose predictors of employee turnover and create an understanding of the impact management has and the role it plays in actively shaping the degree of employee satisfaction and ultimately the attachment to the employer. The purpose of this research is to reveal useful knowledge for the literature as well as the examined organization on how to control employee turnover through management behavior and attitudes. Furthermore the aim is to gain greater insights into the extent and kind of impact management has in shaping core organizational matters.To explore this dynamic, a multi-method approach is adopted in which seven fast food stores in Germany, all sharing the same corporate label, under the same franchisee are examined. A combination between a grounded theory and case study approach is adopted. The former is in the shape of semi-structured interviews which are analyzed qualitatively and the latter is in the form of demographic data from employees which are analyzed quantitatively.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The ¿Mice¿ sector and meeting industry at large are important resources for destinations.Key actors in the promotion and in the development of meeting industry in a given destination are Convention Bureaus.Aim of this paper is therefore to give an insight of the meeting industry and to understand Convention Bureaus in a destination marketing perspective.A deep analyis on two specific realities and two Convention Bureaus is given: Vienna and Barcelona, as they are successfull examples of leading congress and conference destinations.The two realities will then be compared with Milano, which even though it is a city with potential and resources, it represents quite an atypical case in the meeting industry global scenario as it does not avail itself of a Convention Bureau. Some observations will be considered on the potential role of a Convention Bureau in Milano.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Recent studies have proved that farmers are becoming knowledgeable and asking for better performance from product and companies. This books is an attempt to understand the farmers perceived value and satisfaction about various agrochemicals used in agriculture. This book is based on a field level study conducted in Jorhat (India) with the aim to assess the current image of the agrochemical companies, their products and competitors. This book also helps in knowing how the farmer¿s form preferences among the brands in the choice set and also what is their perceived value about different pesticide brands. This study will helps the companies in knowing whether or not its products are able to meet the farmer¿s expectation, because this affects both satisfaction and repurchase probability. The book is useful for the undergraduate and postgraduate students and researchers of agricultural economics, agricultural marketing, agribusiness and commerce. It is also useful for various companies dealing in agrochemicals, officers and staff of departments involved in agriculture development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In the spring of 1999 NATO made history by conducting an eleven week bombing campaign with the declared intent of stopping ethnic cleansing in Kosovo. The intervention also entered the annals of history as the ¿good case' of humanitarian intervention, earning praise from one of the leading philosophers of our time: Jürgen Habermas. The aim of the book is to take a critical look at Habermas's positive assessment of the Kosovo case. The approach is to review how celebration of the bombing is at odds with both the messy facts on the ground and the Western documentary record. It demonstrates, for instance, that Habermas misses crucial facts; the understanding that KLA rebels in Kosovo purposely incited a brutal Serb response and NATO intervention. With much in the news about the strenuous efforts by the Obama administration to halt bloodshed in Libya, this work also critiques faith in the normative credentials of Washington to intervene. It serves as a cautionary tale against unflinching endorsement of humanitarian bombing by powerful states.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Strategy is the science or art of combining and employing the means of war in planning and directing large military movements and operations. A business model is the plan implemented by a company to generate revenue and make a profit from operations. The model includes the components and functions of the business, as well as the revenues it generates and the expenses it incurs. The strategy of a business is ¿how our company will get there¿. Direction to head, finding the buyers needs and the customers we serve. The business model is ¿how our company makes the strategy work¿. Strategy is the business approach and competitive initiatives. Business model will be set to whether revenues and costs flowing from the ¿strategy¿ established; also, if the strategy can be profitable and feasible.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This work intends to analyse the style of British newspaper reporting; at the same time it will also delimit some of the terms used in newspaper reporting. I have chosen this topic because newspaper language is an issue that we face in our everyday life, it is a linguistic feature of our daily reality that we should know more about. As for me, I like reading newspapers and watching TV news and comparing how the same news are presented in different newspapers or TV channels. I also read news articles with a view to their graphic layout and language. The reason why I have chosen the three newspapers (The Times, The Independent, The Mirror) was a matter of contrast and availability. In my choice of the newspapers there is an interesting contrast between the serious(The Times, The Independent) and the tabloid (The Mirror) form of the newspaper than can demonstrate the distinctions between their style of writing, choice of news, the language, the graphical form etc.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The study assesses the survival strategies implemented by Harare manufacturing firms during the hyperinflationary period, 2000 to 2008, in Zimbabwe. Literature reviewed indicated that firms implement a combination of cost reduction and decentralization strategies as a way of ensuring that they survive declining markets including hyperinflationary environments. A survey using self-administered questionnaires as data collection instrument was applied on a sample of 100 manufacturing firms in Harare. The research findings show that firms adopted cost reduction financial, marketing and purchasing strategies such reducing or increasing packaging sizes as a way of avoiding price controls; reducing or removing altogether credit periods and decentralizing decision making. The sampled firms attributed their survival to these strategies as they believe without them they would have ceased operations.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In order that infrastructure development continues in the light of the heavy financial burden of many governments, private sector participation is required. This requires establishing and adopting investment schemes that will be attractive to the business community as well as in the interest of the governments and citizens. A number of schemes, which attempt to involve the private sector, have evolved. Two of these, BOT (Build Operate Transfer) and PIM (Participatory Irrigation Management) have gained tremendous support from the World Bank and have been embraced and adopted in many countries. The World Bank continues to encourage countries, which have not embraced them yet to do so. In many of the developing countries adoption of these schemes pose a problem due to the pre-requisite policy formation and adjustment that has to take place. Governments may also have to give up control they have maintained in certain areas, and the private sector given a greater say. In the light of this it is essential that the schemes be studied into detail and adaptations made to suit particular countries.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Green is not just a trend, a fad or a movement; neither is it just a result of the media hype. Jake Grant (2008) calls it the next revolution (after the Internet). Green has grabbed the general public's attention and they have become increasingly critical and political in their consumer behaviour. This has resulted in corporations spending millions of dollars on green marketing and the communication of green efforts in general. Many businesses have jumped on the green bandwagon and the number of green markets, businesses and marketing campaigns is growing. Thus, green is losing its uniqueness. It is therefore time to question if it is still appropriate to consider green as a differentiation factor in marketing communication.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This book investigates how the right to reproductivehealth amongst adolescent girls in Zimbabwe has beenconceptualised. The rights based approach todevelopment is adopted as the legal paradigm inattempting to analyse the legal complexities ofadolescent girls `s reproductive rights in Zimbabwe.The legal, political, economic and social dynamicssurrounding the understanding of reproductive humanrights of adolescent girls are fully explored, drawingattention to the role of culture, education andreligion in a complex society. The inquiry reflectshow the democratic genesis of reproductive rightsshould be understood using legal and non legalparameters that are emebedded in the language ofhuman rights.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The need for an international currency dates back to at least the Byzantine Empire. The United States Dollar has been the leading world money since at least the Bretton Woods agreement. However, in recent years the flaws of the Dollar standard have become prominent and competition has presented itself to the Dollar regime. What does the future hold for the Dollar Standard International trade flows have never been larger nor more essential to sustained global growth, making a medium of exchange all the more essential. What will happen to international trade if the Dollar standard is replaced What will happen to America's political power when its currency is not longer the international unit of exchange This essay analyzes the current status of the Dollar as world money and evaluates its future as the world's leading international currency.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The World has come a long way with the private sectorbeing touted as the engine of growth.Entrepreneurshiphas become a sine qua non in our quest to lubricatethe aforementioned engine of growth. This empiricalstudy of women entrepreneurship development is togive us an insight into entrepreneurship from women'sperspectives. This study exposes and unveils thepitfalls in the ways women are are equipped withentrepreneurial skills.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The decision of financing the assets andday to day business activities is very crucial for acompany as a lot of resources are involved in it.Thisbook tells about finansing sources and determinantsof capital structure in the Indian Corporate sector.It also focuses on the changes in the borrowingpattern due to liberalization in 1991.Liberalization had been an important happening inthe history of Indian economy because it has openedthe gates to some new financing avenues apart fromthe traditional ones.The analysis done, has revealedcertain facts and figures and pros and cons of theseavenues.This will be helpful to a decision makers ofa company.The researchers, the academicians and thestudends will also be benefited by this book.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This book examines international differences in firms' Cost of Capital across 40 countries. I analyze whether the effectiveness of a country's Securities regulation, Investors protection, corporate Tax rate and the effective corporate Tax rate are systematically related to cross-country differences in the Cost of Capital. I estimate the firms' implied Cost of Capital for the year 2005 using the Target Price model implemented by Botosan and Plumlee (2005), and the Price Earnings Growth model (PEG-model) implemented by Easton(2005). My results support the research hypothesis and the conclusion that firms from countries with, stronger securities regulation, stronger investors¿ protection, higher corporate tax rate and higher effective tax rate have a significantly lower cost of capital. However, the security regulation variable was not significantly, but negatively related to the Cost of Capital when I included the control variables of firms¿ Size and the book-to-market value ratio into the estimation model. This book is value relevant for several investors, stakeholders and firms with common share issue and management making decisions.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The inadequacy of reach-all health budgets in many developing countries has usually been a matter of political and social concern in several countries affected by budgetary constraints.In a bid to achieve some level of equity in health care, Ghana officially introduced National Health Insurance Scheme (NHIS)in 2003.This study sought to investigate the attitude of health workers,its implications for the sustainability of the NHIS.The study shows that health personnel had limited experience with legal framework that established the scheme.It was also revealed that notwithstanding the increase in patronage of health services since the introduction of the NHIS,this has not been matched with require health infrastructure.Nonetheless,most health personnel are satisfied in responding to the needs of NHIS card bearers.The study also found that monetary reward as well as job satisfaction has influence on how a worker would react to a client.The attitude of health workers has either negative or positive implications for sustainability of the NHIS.Is therefore recommended the need to motivate health workers is key to the sustainability of the NHIS.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Hilly north-eastern state of ArunachalPradesh is not only a late starter but also a lowperformer in schooling and educational achievement.Its journey towards literacy and education is mainlya post-independence phenomenon. Despite the goodprogress in educational performance it is among theleast educationally developed state. Multipledisadvantages like, ¿ hilly and steep terrain, lowroad connectivity and isolation, infrastructuralbottlenecks, subsistence economy and the low income ¿together cause low enrolment and attendance amongchildren. While research works on Economics ofeducation in Arunachal Pradesh are scarce, this workwould fill up the gap and would be very much usefulto students, teachers, researchers interested in thisarea and the policy makers. It discusses theeducational progress of this state from a historicalperspective; makes a cross section analysis of itsliteracy and examine the different alternatives forachieving the MDG and universal enrolment. It alsoanalyses the enrolment, stagnation and dropout amongthe primary school children; and finds out thedifferent school specific and household specificfactors of dropout.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -To compete and to remain at the top of the ladder inthis era of cut throat competition, it is very muchimportant for the organizations to effectively managetheir resources. As one of the key resource anyorganizations, is the manpower. But at the same timemany organizations commit the blunder of neglectingthis key resource. It is imperative that in today¿stime not only this resource should be managedproperly but also timely up gradation in terms ofknowledge and skill should be imparted. This book isan endeavor in that direction. The key essence ofthis book is the training process effectiveness. Thisbook looks into various critical aspects of training.The text is supplemented with adequate statisticaltools to show the final results. In order to competesuccessfully, globally organizations are taking thehelp of information systems. Even the Indianorganizations can not afford to work in samerudimentary fashion. Indian organizations have toadopt the concept of information systems to sustainin this dynamic environment. Considering these factsthis book presents a comprehensive information systemmodel for training by taking into account all therelevant factors.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Access to land is governed by tenure arrangements affecting the production and productivity of the farm. Gaining access through renting in has both positive and negative implications. In Nepal, sharecropping is widely practiced in Mid Western Region, but there is a gap in academic study as to whether this benefits the farmers and makes them food sufficient. In this context, this study attempts to find out the implications of land tenure concerning agricultural households on food sufficiency through a field study in the sampled area. The major findings are that while secured land tenure very importantly affects the livelihood of land-dependent people, this secured tenure alone is not sufficient for them to attain food sufficiency if that land is unproductive. Family size, land size, type of land and type of tenure governs land tenure system in such a way that these were found to have a tremendous impact in household food sufficiency. A more in-depth research in these areas is needed that would contribute to better understanding of the nexus between secured tenure and the household food security.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The credit information system is a crucial prerequisite element for a healthy financial market, the sharing of borrower credit information can have several affects, the sharing of positive information can help to screen the borrowers and solve the adverse selection problem, whereas sharing only default information can work as a borrower discipline mechanism, the intermediate position i.e. sharing overall indebt ness of the borrower may reduce the incentive to over borrow from various lenders without any of them realising, moreover the credit information system can help in solving the start up problem for young entrepreneurs in developing countries, the borrower can build his/her reputation collateral which is viewed by some banks as of greater value than the physical collateral .Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The outcomes of natural resource management are some of the most contentious issues in sustainability research. In particular, the Chinese experience in developing protected areas for both tourism and to meet environmental policy objectives illustrates many of the complexities within current sustainable development approaches elsewhere in the world. This research seeks to explore a case study of biodiversity protection and rural development within the context of the Jiuzhaigou Biosphere Reserve, Sichuan Province, China. Although Jiuzhaigou is often promoted as the ¿success story¿ of Chinese nature-based tourism, the findings of this study suggest that it should also be seen by taking into account its unexpected implications. A number of strengths and weaknesses are identified and analyzed: the distribution of the economic benefits and environmental burdens of tourism and participation issues in managing the biosphere reserve. By assessing the impacts of the NRM strategies applied in the case of Jiuzhaigou, this study seeks to extract a valuable lesson for both policy-makers and researchers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This book examined the food security situation of Pakistan for the annual period of 1971 to 2008. To examine whether Pakistan fulfill the condition of a food secure country is far from developed in the literature. The book analyzes the Auto Regressive Distributed Lag Model to measure the determinants of food security in Pakistan. The determinants are measured along with Long run ARDL model and short run elasticities are measured with Error correction model of ARDL Approach and conclude that the situation of food security in Pakistan need drastic improvement. Hence, the book will be very useful to academics and lay readers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Theorists and diplomats have come up with cogent and complex institutional engineering schemes - such as federalism, confederalism, consociationalism and others - as solutions capable of bringing peaceful ends to ethnic conflicts. Many of these schemes have been considered for the Nagorno-Karabakh peace process, which has continued for more than fifteen years now. Yet, the conflict remains unresolved. Despite the continuous failures to reach an agreement, secession has remained ¿off the table.¿ This book examines the legitimate claims of secessionist scholars to offer secession a fair and equal chance similar to the other schemes as a mean to resolve the ethnic conflict in Nagorno-Karabakh. The question investigated here is whether or not secession offers a viable solution for the Nagorno-Karabakh conflict and potentially for other ethnic conflicts as well.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -HIV/AIDS: A Critical Discourse Analysis of selected Zimbabwe broadcasting Corporation Television Advertisements that deal with HIV/AIDS issues is a book that examines the communicative strategies used in addressing destigimatisation, protection against HIV/AIDS, prevention of mother to child transmission, HIV/AIDS transmission modes and abstinence from pre-marital sex. It uses CDA as an analysis tool. It establishes that language is persuasively used in the adverts to destigmatise HIV/AIDS, inform the audience about HIV/AIDS transmission and protection. It also encourages behaviour change and instills confidence in those living with HIV/AIDS to live positively. The book will be useful to students of language and advertising discourse.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This book investigates the relationship between corporate diversification and performance in Nigerian banking industry. It is a product of guided, intensive, systematic and comprehensive studying of selected commercial banks in Nigeria. The book provides in-depth, authoritative and up-to-date coverage of the subject matter of diversification on corporate performance. Written in a highly readable fashion, the book consists of five chapters that explain the entire range of activities necessary for researchers in executing a study on corporate diversification and performance relationship using Nigerian banks as the case study at the Master degree level. The book offers the readers a lucid exposition and explicit presentation of various concepts, principles and techniques involves in diversification and is rich in its provision of useful skills for practical execution of diversification in business ventures. The book provides invaluable instructional and reference materials for lecturers, practitioners and students both in the tertiary institutions and the industries. Anyone who uses this book will find it an inestimable companion.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In the 1990s, Susan Faludi¿s Backlash: The Undeclared War Against Women (1992) was arguably of signal importance in the thematization of the limits imposed by the media on the negotiation of gender identity. However, the utilization of Faludi¿s various analyses, in the interest of rendering social critique, has become progressively more problematic during the first decade of the 21st century. This is because her analyses engage neither with the development of media technologies subsequent to the early 1990s, nor with the way in which such technological developments now engage audiences on a greater multiplicity of levels than before, in a manner that consequently stands to inform their subjectivity to a degree hitherto unimagined. (A good example of the latter would, of course, be the proliferation of interactive exchanges on the World Wide Web). As such, in the light of such technological developments, this book draws on the reception theory of Adorno and Horkheimer, as well as Stuart Hall and investigates the continued relevance of Faludi¿s Backlash (1992) for the negotiation of gender identity in the contemporary era.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Participation in secondary school education has come to focus in many developing countries who now regard it as basic education and want full participation in the cycle if they have to record faster socio-economic development. However, they face the quandary of removing the costs that impede students' participation. This has prompted governments to introduce tuition free secondary education which largely, has boosted secondary school participation rates. But even with this measure, a section of students regarded as the bottom poor have still failed to gain access to secondary school education prompting governments to introduce bursary subsidies. This book documents evidence from Kenya's bursary subsidy scheme. It highlights the inequalities in the disbursements, curruption and nepotism facing the scheme and recommends measures that could correct an otherwise good intentioned scheme.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.