Convention Bureaus and Destination Marketing

Elena Anna Ferrario

ISBN 10: 3844383662 / ISBN 13: 9783844383669

Published by LAP LAMBERT Academic Publishing Jun 2011, 2011

About this Item

Neuware -The ¿Mice¿ sector and meeting industry at large are important resources for destinations.Key actors in the promotion and in the development of meeting industry in a given destination are Convention Bureaus.Aim of this paper is therefore to give an insight of the meeting industry and to understand Convention Bureaus in a destination marketing perspective.A deep analyis on two specific realities and two Convention Bureaus is given: Vienna and Barcelona, as they are successfull examples of leading congress and conference destinations.The two realities will then be compared with Milano, which even though it is a city with potential and resources, it represents quite an atypical case in the meeting industry global scenario as it does not avail itself of a Convention Bureau. Some observations will be considered on the potential role of a Convention Bureau in Milano.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Seller Inventory # 9783844383669

Bibliographic Details

• Title: Convention Bureaus and Destination Marketing
• Publisher: LAP LAMBERT Academic Publishing Jun 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 3844383662
• ISBN 13: 9783844383669
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 7D millimeters 220 millimeters width by 150 millimeters height by 7 millimeters depth
• Weight: 173 grams

About this title

Synopsis

The “Mice” sector and meeting industry at large are important resources for destinations.Key actors in the promotion and in the development of meeting industry in a given destination are Convention Bureaus.Aim of this paper is therefore to give an insight of the meeting industry and to understand Convention Bureaus in a destination marketing perspective.A deep analyis on two specific realities and two Convention Bureaus is given: Vienna and Barcelona, as they are successfull examples of leading congress and conference destinations.The two realities will then be compared with Milano, which even though it is a city with potential and resources, it represents quite an atypical case in the meeting industry global scenario as it does not avail itself of a Convention Bureau. Some observations will be considered on the potential role of a Convention Bureau in Milano.

About the Author

Born and raised near Milan, I decided to complete my bachelor and master studies at Bocconi University. During these years, I had the chance to spend semesters abroad as an exchange student and as an intern : Mexico, Canada, England and Spain.After graduating in 2009, I decided to relocate to London, the city I love the most.