Isbn: 9783030469849 - Total Revenue Management (trm): Case Studies, Best Practices and Industry Insights (management for Professionals) (14 results)
Language: English
Published by Springer, 2020
- Hardcover
- First Edition
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Language: English
Published by Springer, 2020
- Hardcover
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Language: English
Published by Springer, 2020
- Hardcover
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Condition: New. In English.
Language: English
Published by Springer, 2020
- Hardcover
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Language: English
Published by Springer, 2020
- Hardcover
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.…
Language: English
Published by Springer, 2020
- Hardcover
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Language: English
Published by Springer Nature, 2020
- Hardcover
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Hardcover. Condition: Brand New. 216 pages. 9.25x6.10x9.21 inches. In Stock.
Language: English
Published by Springer, 2020
- Hardcover
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Language: English
Published by Springer, 2020
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- Print on Demand
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Language: English
Published by Springer International Publishing Jun 2020, 2020
- Hardcover
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 220 pp. Englisch.…
Language: English
Published by Springer International Publishing, 2020
- Hardcover
- Print on Demand
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. One of the first books on the principles, strategies and tools of total revenue managementIncludes pricing strategies, distribution and marketing channelsProvides real-world case examplesProfessor Dr. Marc Helmold (M.B.A.) is full-time.…
Language: English
Published by Springer, 2020
- Hardcover
- Print on Demand
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Language: English
Published by Springer, 2020
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Language: English
Published by Springer, Springer Jun 2020, 2020
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 220 pp. Englisch.…
