Total Revenue Management (TRM)

Language: English

Published by Springer International Publishing Jun 2020, 2020

3030469840 / 9783030469849

Series: Book 209 of 339 - Management for Professionals

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Hardcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 220 pp. Englisch.

Seller Inventory # 9783030469849

Title
Total Revenue Management (TRM)
Author
Marc Helmold
Publisher
Springer International Publishing Jun 2020
Publication year
2020
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3030469840
ISBN 13
9783030469849
Item weight
500 grams
Dimensions
241x160x18 mm
Series
Book 209 of 339: Management for Professionals

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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BuchWeltWeit Ludwig Meier e.K.

Germany