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Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Management for Professionals) - Hardcover

Book 209 of 339: Management for Professionals

Helmold, Marc

 
9783030469849: Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Management for Professionals)
Hardcover
ISBN 10: 3030469840 ISBN 13: 9783030469849
Publisher: Springer, 2020

Synopsis

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 

"synopsis" may belong to another edition of this title.

About the Author

Professor Dr. Marc Helmold (M.B.A.) is full-time Professor at the IUBH International University (IUBH) at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, revenue management, international negotiations, performance management, supply management, general management, strategic management and supply chain management. Prior to this position, he had several top management positions in automotive and railway companies. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.

From the Back Cover

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 

"About this title" may belong to another edition of this title.

Publisher
Springer
Publication date
2020
Language
English
ISBN 10 
3030469840
ISBN 13 
9783030469849
Binding
Hardcover
Edition number
1
Number of pages
216