ISBN: 9781799880813 - Blockchain Technology and Applications for Digital Marketing (12 results)

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  • Language: English

    Published by Igi Global Scientific Publishing, 2021

    1799880818 / 9781799880813

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  • Language: English

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  • Language: English

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  • Language: English

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  • Language: English

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  • Language: English

    Published by Igi Global Scientific Publishing, 2021

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  • Language: English

    Published by IGI Global, 2021

    1799880818 / 9781799880813

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  • Language: English

    Published by IGI Global, 2021

    1799880818 / 9781799880813

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  • Language: English

    Published by Business Science Reference, 2021

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  • Language: English

    Published by Business Science Reference, 2021

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    Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides insights on blockchain technology and its applications in digital marketing. The book offers a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing in.…

  • Language: English

    Published by Business Science Reference, 2021

    1799880818 / 9781799880813

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    Buch. Condition: Neu. Blockchain Technology and Applications for Digital Marketing | Rohit Bansal (u. a.) | Buch | Gebunden | Englisch | 2021 | Business Science Reference | EAN 9781799880813 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

  • Language: English

    Published by Business Science Reference, 2021

    1799880818 / 9781799880813

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    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies' abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology's positive attributes that customers are searching for in today's digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.…