Blockchain Technology and Applications for Digital Marketing
Language: English
Published by Business Science Reference, 2021
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 338.26
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies' abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology's positive attributes that customers are searching for in today's digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.…
Seller Inventory # 9781799880813
- Title
- Blockchain Technology and Applications for Digital Marketing
- Author
- Amandeep Singh
- Publisher
- Business Science Reference
- Publication year
- 2021
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1799880818
- ISBN 13
- 9781799880813
- Item weight
- 872 grams
- Dimensions
- 260x183x24 mm
Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.
"Synopsis" may belong to another edition of this title.
About the Author
Pacha Malyadri obtained Doctorate in Commerce in 1991 from Sri Venkateswara University. He rendered services in Government with 33 years of experience in Teaching, Research, Administration, Training, and consultancy. A prolific writer; Dr. Malyadri has authored 6 Books and 144 Research papers. He is a Peer Team member/Assessor, NAAC.. He is on the International Editorial advisory boards as a Member of 355 International Peer-reviewed journals. He carried out two Major Research Projects sponsored by the UGC, New Delhi. Under his guidance 13 Ph.D.’s and 14 M.Phil.’s are awarded. Dr. Malyadri served as Principal for more than a decade in affiliated colleges of Osmania University and Rayalaseema University and also served as Director (Research & Development) in a JNTUH affiliated Engineering College. He got an award of Senior Fellowship from ICSSR, New Delhi. He is also serving as Inspecting Authorities (IAs) appointed by the Ministry of Minority Affairs, Govt. of India to conduct inspections of the NGOs/Institutions/Skill Development Centre across the country. Dr. Malyadri is a State level Best Teacher awardee in the year 2008, honored by the Government of Andhra Pradesh.
Amandeep Singh is a professor and associate dean at Chitkara Business School, Chitkara University, Punjab, India. He has completed his Ph.D. in management. He has over 19 years of experience in teaching, research, and administration. His areas of expertise are marketing, e-commerce, omnichannel, retail, and research methodology. In his career, he has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. He has published his research in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences.
Asif Pervez is working as an Assistant Professor (management) in the Centre for Distance and Online Education, Jamia Millia Islamia. He got MBA (FM) and Ph.D from Department of Commerce, Aligarh Muslim University Aligarh. His research and teaching interest includes finance, Banking, Investment and Blockchain technology among others. He has published several papers in journals of repute. He has presented papers in various national and international conferences. Before joining the Centre for Distance and Online Education, JMI, he has Pursued Post doctorate (UGC) and has served in Department of Commerce and Women’s College, AMU as Guest faculty.
"About the title" may belong to another edition of this title.
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