9781032339818 - Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency (data Analytics Applications) (19 results)
Language: English
Published by Auerbach Publications, 2022
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Published by Auerbach Publications, 2022
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Published by Auerbach Publications, 2022
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Published by Auerbach Publications, 2022
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Published by Auerbach Publications, 2022
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Published by Auerbach Publications, 2022
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Published by Taylor & Francis Ltd, 2022
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Published by Auerbach Publications, 2022
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Published by Auerbach Publications, 2022
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Published by Auerbach Pub, 2022
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Published by Auerbach Publications, 2022
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Published by Auerbach Publications, 2022
- Softcover
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Taschenbuch. Condition: Neu. Sport Business Analytics | Using Data to Increase Revenue and Improve Operational Efficiency | C. Keith Harrison (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Auerbach Publications | EAN 9781032339818 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad H…ersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Language: English
Published by CRC Press, 2022
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Published by CRC Press, 2022
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Published by Auerbach Publications, 2022
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Language: English
Published by Auerbach Publications Jul 2022, 2022
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then c…onvert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:Ticket pricingSeason ticket member retentionFan engagementSponsorship valuationCustomer relationship managementDigital marketingMarket researchData visualization.This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics. 260 pp. Englisch.
Language: English
Published by CRC Press, 2022
- Softcover
- Print on Demand
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. C. Keith Harrison is a tenured Associate Professor within the College of Business Administration at the University of Central Florida as well as an Associate Program Director of the DeVos Sport Business Management Gra…duate Program. Dr. Harrison, a former.
Language: English
Published by Auerbach Publications, 2022
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then conver…t that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:Ticket pricingSeason ticket member retentionFan engagementSponsorship valuationCustomer relationship managementDigital marketingMarket researchData visualization.This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
