Isbn: 9780857025814 - Political Marketing: Theory and Concepts (sage Advanced Marketing Series) (14 results)

POLITICAL MARKETING: THEORY AND CONCEPTS
Ormrod, Robert P.; Henneberg, Stephan C M; O′Shaughnessy, Nicholas
- Softcover
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- Softcover
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Political Marketing: Theory and Concepts
Ormrod, Robert P.; Henneberg, Stephan C M; O′Shaughnessy, Nicholas
- Softcover
- First Edition
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Political Marketing
Stephan C M Henneberg Nicholas O'Shaughnessy Robert P. Ormrod Stephan C.M. Henneberg
- Softcover
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Political Marketing
Henneberg Stephan C M O'Shaughnessy Nicholas Ormrod Robert P. Henneberg Stephan C.M.
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Political Marketing
Henneberg Stephan C M O'Shaughnessy Nicholas Ormrod Robert P. Henneberg Stephan C.M.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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- Softcover
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Political Marketing : Theory and Concepts
Ormrod, Robert P.; Henneberg, Stephan C.; O'Shaughnessy, Nicholas J.
- Softcover
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Political Marketing : Theory and Concepts
Ormrod, Robert P.; Henneberg, Stephan C.; O'Shaughnessy, Nicholas J.
- Softcover
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Political Marketing : Theory and Concepts
Ormrod, Robert P.; Henneberg, Stephan C.; O'Shaughnessy, Nicholas J.
- Softcover
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Political Marketing : Theory and Concepts
Ormrod, Robert P.; Henneberg, Stephan C.; O'Shaughnessy, Nicholas J.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Political Marketing: Theory and Concepts
Ormrod, Robert/ Henneberg, Stephan C. M./ O'shaughnessy, Nicholas
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 1st edition. 224 pages. 9.25x6.50x0.50 inches. In Stock.

- Softcover
- Print on Demand
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.Über den Autor.…

- Softcover
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O¿Shaughnessy, Queen Mary, University of London.…