Political Marketing: Theory And Concepts (Sage Advanced Marketing Series) - Softcover

Robert P. Ormrod; Stephan C M Henneberg; Nicholas O'Shaughnessy

 
9780857025814: Political Marketing: Theory And Concepts (Sage Advanced Marketing Series)
Softcover
ISBN 10: 0857025813 ISBN 13: 9780857025814
Publisher: SAGE Publications Ltd, 2013

Synopsis

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About the Authors

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert’s primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.



Stephan C. Henneberg is Professor of Marketing and Strategy at the Manchester Business School, University of Manchester. He received his PhD from the Judge Business School, Cambridge. Stephan’s research focuses on issues of inter-organisational strategy, business relationships and networks, and political marketing. He was the Academy of Marketing Special Interest Group Chair for Political Marketing and has organised three international conferences on the topic.



Nicholas O’Shaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities. Nicholas’ research focus is on political marketing and propaganda, and he is the author and co-author of numerous journal articles and a Senior Editor of the Journal of Political Marketing. Nicholas is the author of two classic texts in the field of political marketing, The Phenomenon of Political Marketing and Propaganda and Politics: Weapons of Mass Seduction. Nicholas is a Quondam Fellow of Hughes Hall, Cambridge University, and a Fellow of the Royal Society of Arts

From the Back Cover

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

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Publisher
SAGE Publications Ltd
Publication date
2013
Language
English
ISBN 10 
0857025813
ISBN 13 
9780857025814
Binding
Paperback
Edition number
1
Number of pages
224

Other Popular Editions of the Same Title

9780857025807: Political Marketing: Theory and Concepts (SAGE Advanced Marketing Series)

Featured Edition

ISBN 10:  0857025805 ISBN 13:  9780857025807
Publisher: SAGE Publications Ltd, 2013
Hardcover