9780805801439 - the Comprehension and Miscomprehension of Print Communication: an Investigation of Mass Media Magazines by Jacoby, Jacob; Hoyer, Wayne D. (22 results)
Language: English
Published by Advertising Educational Foundation/Lawrence Erlbaum, (1987)., New York/Hillsdale, NJ 1987
- Softcover
- First Edition
Seller: Pride and Prejudice-Books, Ballston Lake, NY, U.S.A.Pride and Prejudice-Books
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£ 18.59
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Soft cover. Condition: Near Fine. First Edition. White wrappers. Near Fine.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 27.20
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The Comprehension and Miscomprehension of Print Communication: Investigation of Mass Media Magazines
- Softcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
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Paperback. Condition: New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: New.
- Softcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
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£ 19.99
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:080580…143X.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 38.76
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Condition: New. pp. 298.
The Comprehension and Miscomprehension of Print Communication: Investigation of Mass Media Magazines
- Softcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
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£ 26.58
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Paperback. Condition: New.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 27.37
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Condition: New.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 35.26
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Condition: New. pp. 298.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 28.25
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, , United KingdomTHE SAINT BOOKSTORE
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£ 27.38
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- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 32.37
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Condition: New. In.
- Softcover
- First Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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£ 39.56
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Condition: New. First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company. Num Pages: 300 pages, 1, black & white illustrations. BIC Classification: JFD; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in G…rams: 486. . 1987. 1st Edition. paperback. . . . .
- Softcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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£ 40.82
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Paperback. Condition: Brand New. 1st edition. 300 pages. 9.25x6.25x0.75 inches. In Stock.
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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£ 47.67
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Condition: New. First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company. Num Pages: 300 pages, 1, black & white illustrations. BIC Classification: JFD; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in G…rams: 486. . 1987. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
Language: English
Published by Lawrence Erlbaum Associates Hillsdale-London 1987
- Softcover
Seller: ralfs-buecherkiste, Herzfelde, MOL, Germanyralfs-buecherkiste
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£ 2.90
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Paperback. Condition: Gut. 273 Seiten Guter Zustand/ Good In englischer Sprache/ English. Ex-Library. ha1013222 Sprache: Englisch Gewicht in Gramm: 530.
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
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£ 28.12
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Condition: New. pp. 298 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam This item is printed on demand.
- Softcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 36.47
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Softcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 32.57
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Softcover
- Print on Demand
Seller: THE SAINT BOOKSTORE, Southport, , United KingdomTHE SAINT BOOKSTORE
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£ 45.50
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Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
- Softcover
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Seller: moluna, Greven, , Germanymoluna
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£ 25.38
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jacob Jacoby Merchants Council Professor f Retail Management and Consumer Behavior, New York University Wayne D. Hoyer Associate Professor of Marketing University of Texas at AustinFirst Published in 1987. Routledge i…s an imprint of Taylor & Franc.
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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£ 46.68
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension-pointing the finger of caution that even what seems the simplest of language can be misunderstood, but al…so calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile-handle with care if you hope to deliver them intact from one mind to another.
