Isbn: 9780805801439 - the Comprehension and Miscomprehension of Print Communication: an Investigation of Mass Media Magazines (22 results)

Paperback. Condition: Very Good. First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension--pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile--handle with care if you hope to deliver them intact from one mind to another.…

Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Soft cover. Condition: Near Fine. First Edition. White wrappers. Near Fine.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: New.

Condition: New.

Condition: New.

Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:080580143X.…

Condition: New. pp. 298.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 298.

Paperback. Condition: New.

Condition: New. First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company. Num Pages: 300 pages, 1, black & white illustrations. BIC Classification: JFD; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 486. . 1987. 1st Edition. paperback. . . . . …

Condition: New.

Condition: New. In English.

Paperback. Condition: Brand New. 1st edition. 300 pages. 9.25x6.25x0.75 inches. In Stock.

Condition: New. First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company. Num Pages: 300 pages, 1, black & white illustrations. BIC Classification: JFD; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 486. . 1987. 1st Edition. paperback. . . . . Books ship from the US and Ireland. …

Paperback. Condition: Gut. 273 Seiten Guter Zustand/ Good In englischer Sprache/ English. Ex-Library. ha1013222 Sprache: Englisch Gewicht in Gramm: 530.

Condition: New. pp. 298 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam This item is printed on demand.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jacob Jacoby Merchants Council Professor f Retail Management and Consumer Behavior, New York University Wayne D. Hoyer Associate Professor of Marketing University of Texas at AustinFirst Published in 1987. Routledge is an imprint of Taylor &amp Franc.…