ISBN: 9780473608767 - Pricing Types: Signalling Market Positioning Intent (20 results)

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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In choosing a price type an organisation signals its strategic intent, as it does with its choice of market positioning strategy. Price type, unlike market positioning strategy is an observable signal, and one that competitors respond to. There are multiple roots underpinning the formulation of the price types. These roots include the characteristics of the contract type, availability of information, economic effects to be activated, and bargaining power. The proposition is that providers in choosing a price type reveal their strategic intent to both buyers and competitors. Competitors also use this information to develop competitive responses. Buyers also respond to this signal, which influences their perception of the provider.Pricing Types: Signalling Market Positioning Intent describes essential tools for analysing markets. These tools are: The value map. A graphical tool using demand and preference curves to plot the relative place of competing products in a market. A method to decode the information in an organisation's selection of a price type. Price types are categorised according to the market positioning strategy they support.…

Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorRobert Hughes has more than 25 years of experience as a strategic management consultant. He is principal of the consulting firm Hughes Consulting Limited and former partner in the multinational business advisory firm K.…

Taschenbuch. Condition: Neu. Pricing Types | Signalling Market Positioning Intent | Robert David Hughes | Taschenbuch | Kartoniert / Broschiert | Englisch | 2021 | Hughes Consulting Limited | EAN 9780473608767 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …