Isbn: 9780415964562 - Media Choice: a Theoretical and Empirical Overview (21 results)
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Condition: New. Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them. Editor(s): Hartmann, Tilo; Vorderer, Peter. Num Pages: 320 pages, 6 black & white tables. BIC Classification: JFD. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 158 x 23. Weight in Grams: 586. . 2009. 1st Edition. hardcover. . . . .…
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Condition: New. Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them. Editor(s): Hartmann, Tilo; Vorderer, Peter. Num Pages: 320 pages, 6 black & white tables. BIC Classification: JFD. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 158 x 23. Weight in Grams: 586. . 2009. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Tilo Hartmann, Ph.D., is an Assistant Professor in the Department of Communication Science at the VU University, Amsterdam. Previous affiliations include positions at the Hanover University of Music and Drama, the University of Southern .…
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Buch. Condition: Neu. Media Choice | A Theoretical and Empirical Overview | Tilo Hartmann | Buch | Englisch | 2009 | Routledge | EAN 9780415964562 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media How can researchers model them The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.…
