Media Choice: A Theoretical and Empirical Overview - Hardcover

Hardcover

ISBN 10: 0415964563 ISBN 13: 9780415964562

Publisher: Routledge, 2009

Synopsis

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

About this title

About the Author

Tilo Hartmann, Ph.D., is an Assistant Professor in the Department of Communication Science at the VU University, Amsterdam. Previous affiliations include positions at the Hanover University of Music and Drama, the University of Southern California, the University of Erfurt, the Institute of Mass Communication and Media Research, and the University of Zurich. His research interests focus on media use, in particular selective exposure, reception, and effects.

Edition details

• Publisher: Routledge
• Publication date: 2009
• Language: English
• ISBN 10: 0415964563
• ISBN 13: 9780415964562
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320
• Editor: Hartmann Tilo