ISBN: 9780415649841 - Making Media Content: The Influence of Constituency Groups on Mass Media (routledge Communication Series) (19 results)
Language: English
Published by Routledge 2012-12-17, 2012
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Language: English
Published by Routledge, 2013
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Published by Routledge, 2013
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Published by Taylor & Francis Group, 2013
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Language: English
Published by Taylor & Francis Ltd, 2013
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Published by Routledge, 2013
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Published by Taylor & Francis Group, 2013
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Published by Routledge, 2013
- Softcover
- First Edition
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Published by Routledge, 2013
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Condition: New. In English.
Language: English
Published by Routledge, 2012
- Softcover
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Published by Routledge, 2013
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Published by Taylor & Francis, 2012
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Condition: New. John A. FortunatoMaking Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategi.
Language: English
Published by Taylor & Francis Ltd (Sales) Dez 2012, 2012
- Softcover
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Taschenbuch. Condition: Neu. Neuware - Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.…
Language: English
Published by Routledge, 2013
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Published by Routledge, 2013
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Published by Routledge, 2012
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Language: English
Published by Taylor & Francis Group, 2013
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Condition: New. pp. 224 Figures This item is printed on demand.
Language: English
Published by Taylor and Francis Ltd (Sales), 2012
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Language: English
Published by Taylor and Francis Ltd (Sales), 2012
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
