Fortunato, J: Making Media Content
Language: English
Published by Taylor & Francis, 2012
- Softcover
- New
Condition: New
£ 69.93
Quantity: Over 20 available
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John A. FortunatoMaking Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategi.
Seller Inventory # 594656883
- Title
- Fortunato, J: Making Media Content
- Author
- John A. Fortunato
- Publisher
- Taylor & Francis
- Publication year
- 2012
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415649846
- ISBN 13
- 9780415649841
- Series
- Book 36 of 231: Routledge Communication
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.
This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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