ISBN: 9780415279987 - Brands (routledge Introductions to Media and Communications) (17 results)
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Fair
£ 11.14
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Taylor & Francis Group, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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£ 13.95
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Taylor & Francis Group, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
£ 13.95
£ 5.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
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£ 13.51
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
£ 55.79
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Condition: New.
Language: English
Published by Taylor & Francis Group, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
£ 54.76
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Condition: New. pp. 176.
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 57.81
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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£ 58.63
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Condition: New.
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
- First Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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£ 59.31
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Condition: New. Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement. Series: Routledge Introductions to Media and Communications. Num Pages: 176 pages, 18 black & white tables, 15 black & white halftones, 7 black & white line drawings. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 10. Weight in Grams: 260. . 2006. 1st Edition. paperback. . . . . …
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 57.02
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Condition: New.
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 58.60
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 67.28
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Paperback. Condition: Brand New. 1st edition. 160 pages. 8.25x5.50x0.50 inches. In Stock.
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
£ 72.83
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Condition: New. Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement. Series: Routledge Introductions to Media and Communications. Num Pages: 176 pages, 18 black & white tables, 15 black & white halftones, 7 black & white line drawings. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 10. Weight in Grams: 260. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland. …
Language: English
Published by Taylor & Francis, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 54.71
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Kartoniert / Broschiert. Condition: New. Marcel Danesi s outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands.
Language: English
Published by Taylor & Francis Ltd (Sales) Mai 2006, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 74.44
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Taschenbuch. Condition: Neu. Neuware - Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi's book is an important contribution to the field of marketing and communications.…
Language: English
Published by Taylor & Francis Group, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 53.68
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Condition: New. Print on Demand pp. 176 This item is printed on demand.
Language: English
Published by Taylor & Francis Group, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
£ 56.08
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Condition: New. PRINT ON DEMAND pp. 176.
