Brands
Language: English
Published by Routledge, 2006
Series: Book 5 of 5 - Routledge Introductions to Media and Communications
- Softcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
£ 72.83
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Add to basketItem description from seller
Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement. Series: Routledge Introductions to Media and Communications. Num Pages: 176 pages, 18 black & white tables, 15 black & white halftones, 7 black & white line drawings. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 10. Weight in Grams: 260. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780415279987
- Title
- Brands
- Author
- Danesi, Marcel
- Publisher
- Routledge
- Publication year
- 2006
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415279984
- ISBN 13
- 9780415279987
- Series
- Book 5 of 5: Routledge Introductions to Media and Communications
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces:
- the origins of brands
- naming and brand image
- how semiotic theory can be used to analyze brand image
- brands and consumer culture
- advertising campaigns
- brands in the global village
- the anti-brand movement.
Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike.
Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi’s book is an important contribution to the field of marketing and communications.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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