Isbn: 9780385352017 - the Attention Merchants: the Epic Scramble to Get Inside Our Heads (25 results)

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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardback. Condition: Good. From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term net neutrality--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the attention merchants, contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of attention merchants has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention.We've become the consumers, the producers, and the content. We are selling ourselves to ourselves. --Tom Vanderbilt, The New Republic An erudite, energizing, outraging, funny and thorough history.A devastating critique of ad tech as it stands today, transforming don't be evil into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you.This stuff is my daily beat, and I learned a lot from Attention Merchants. --Cory Doctorow, BoingBoing Illuminating. --Jacob Weisberg, The New York Review of Books.…

Hardback. Condition: Fair. From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term net neutrality--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the attention merchants, contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of attention merchants has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention.We've become the consumers, the producers, and the content. We are selling ourselves to ourselves. --Tom Vanderbilt, The New Republic An erudite, energizing, outraging, funny and thorough history.A devastating critique of ad tech as it stands today, transforming don't be evil into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you.This stuff is my daily beat, and I learned a lot from Attention Merchants. --Cory Doctorow, BoingBoing Illuminating. --Jacob Weisberg, The New York Review of Books.…

Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardback. Condition: Good. From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term net neutrality--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the attention merchants, contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of attention merchants has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention.We've become the consumers, the producers, and the content. We are selling ourselves to ourselves. --Tom Vanderbilt, The New Republic An erudite, energizing, outraging, funny and thorough history.A devastating critique of ad tech as it stands today, transforming don't be evil into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you.This stuff is my daily beat, and I learned a lot from Attention Merchants. --Cory Doctorow, BoingBoing Illuminating. --Jacob Weisberg, The New York Review of Books.…

Hardcover. Condition: Very Good.

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good.

Hardcover. Condition: Good.

hardcover. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Hardcover. Condition: Very Good.

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Other than a very small splash stain on the top edge, a great copy with no signs of use other than minor shelf wear. The pages are clean with no highlighting or writing detected. 30-day returns. Shipments destined outside Canada may be subject to duties in the country where the customer resides. ; 6.65 X 1.2 X 9.53 inches; 416 pages; R5 661k/443k s3.…

Hardcover. Condition: new. New Copy. Customer Service Guaranteed.

Hardcover. Condition: Brand New. 403 pages. 9.50x6.75x1.25 inches. In Stock.

Condition: New. TIM WU is an author, policy advocate, and professor at Columbia University, best known for coining the term net neutrality. In 2006, Scientific American named him one of 50 leaders in science and technology in 2007, 01238 magazine li.