The Attention Merchants The Epic Scramble to Get Inside Our Heads
Language: English
Published by Knopf, 2016
- Hardcover
- Used
Seller: Skoob-ebooks, Pontiac, QC, CanadaSkoob-ebooks
AbeBooks seller since December 13, 2024
Condition: Used - Very good
£ 15.31
Quantity: 1 available
Add to basketItem description from seller
Other than a very small splash stain on the top edge, a great copy with no signs of use other than minor shelf wear. The pages are clean with no highlighting or writing detected. 30-day returns. Shipments destined outside Canada may be subject to duties in the country where the customer resides. ; 6.65 X 1.2 X 9.53 inches; 416 pages; R5 661k/443k s3.
Seller Inventory # 8493
- Title
- The Attention Merchants The Epic Scramble to Get Inside Our Heads
- Author
- Wu, Tim
- Publisher
- Knopf
- Publication year
- 2016
- Condition
- Very Good
- Dust jacket
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0385352018
- ISBN 13
- 9780385352017
Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.
“A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.”
—Tom Vanderbilt, The New Republic
“An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.”
—Cory Doctorow, BoingBoing
“Illuminating.”
—Jacob Weisberg, The New York Review of Books
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Skoob-ebooks
Pontiac, QC, Canada
AbeBooks seller since December 13, 2024
Shipping rates from Canada to U.S.A.
| Item | 5 to 14 business days | 4 to 7 business days |
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| First item | £ 9.82 | £ 19.65 |
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