Isbn: 9780240813028 - Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (21 results)

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Condition: New. Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications blueprint and style guide for your network; use data on viewers and traffic to build a programming schedule; and, legally acquire and repurpose content. Num Pages: 264 pages, 75 black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 408. . 2010. 1st Edition. Paperback. . . . .…

Paperback. Condition: Brand New. 1st edition. 264 pages. 8.90x5.90x0.70 inches. In Stock.

Condition: New. Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications blueprint and style guide for your network; use data on viewers and traffic to build a programming schedule; and, legally acquire and repurpose content. Num Pages: 264 pages, 75 black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 408. . 2010. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Keith Kelsen is 30-year veteran of the broadcast business with more than 20 content awards to his credit. The founder of MediaTile, Keith has built a world-class company that delivers and supports award-winning digital signage products and services in over .…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, 5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.You'll learn how to: create a strategic communications blueprint and style guide for your networkkeep content flowing automatically-and therefore remaining relevantuse data on viewers and traffic to build a programming schedulelegally acquire and repurpose contentmore accurately predict where the future of content will leadForeword by Joe Pine and Jim Gilmore authors of 'The Experience Economy' and 'Authenticity'. …