Unleashing the Power of Digital Signage
Language: English
Published by Taylor & Francis, 2010
- Softcover
- New
Condition: New
£ 53.26
Quantity: Over 20 available
Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Keith Kelsen is 30-year veteran of the broadcast business with more than 20 content awards to his credit. The founder of MediaTile, Keith has built a world-class company that delivers and supports award-winning digital signage products and services in over .
Seller Inventory # 5898878
- Title
- Unleashing the Power of Digital Signage
- Author
- Keith Kelsen
- Publisher
- Taylor & Francis
- Publication year
- 2010
- Condition
- New
- Binding
- Kartoniert / Broschiert
- Language
- English
- ISBN 10
- 0240813022
- ISBN 13
- 9780240813028
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.
Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.
You'll learn how to:
- create a strategic communications blueprint and style guide for your network
- keep content flowing automatically-and therefore remaining relevant
- use data on viewers and traffic to build a programming schedule
- legally acquire and repurpose content
- more accurately predict where the future of content will lead
Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 16 to 45 business days | 16 to 45 business days |
|---|---|---|
| First item | £ 41.39 | £ 41.39 |
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