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Published by Pearson Education (US), Boston, 2021
ISBN 10: 0135258529 ISBN 13: 9780135258521
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Paperback. Condition: new. Paperback. This guide shows how to combine data science with social science to gain unprecedented insight into customer behaviour, so you can change it. Joanne Rodrigues bridges the gap between predictive data science and statistical techniques that reveal why important things happen - why customers buy more, or why they immediately leave your site - so you can get more behaviours you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behaviour, and earning business value. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Published by Addison-Wesley Professional, 2020
ISBN 10: 0135258529 ISBN 13: 9780135258521
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Published by Addison-Wesley Professional, 2020
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Published by Pearson Education (US), US, 2021
ISBN 10: 0135258529 ISBN 13: 9780135258521
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Paperback. Condition: New. This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to: Develop complex, testable theories for understanding individual and social behavior in web productsThink like a social scientist and contextualize individual behavior in today's social environmentsBuild more effective metrics and KPIs for any web product or systemConduct more informative and actionable A/B testsExplore causal effects, reflecting a deeper understanding of the differences between correlation and causationAlter user behavior in a complex web productUnderstand how relevant human behaviors develop, and the prerequisites for changing themChoose the right statistical techniques for common tasks such as multistate and uplift modelingUse advanced statistical techniques to model multidimensional systemsDo all of this in R (with sample code available in a separate code manual).
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Published by Addison-Wesley Professional, 2020
ISBN 10: 0135258529 ISBN 13: 9780135258521
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ISBN 10: 0135258529 ISBN 13: 9780135258521
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Published by Addison-Wesley Professional, 2020
ISBN 10: 0135258529 ISBN 13: 9780135258521
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Published by Addison-Wesley Professional, 2020
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Published by Addison-Wesley Professional, 2020
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Published by Pearson Education (US), US, 2021
ISBN 10: 0135258529 ISBN 13: 9780135258521
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Paperback. Condition: New. This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to: Develop complex, testable theories for understanding individual and social behavior in web productsThink like a social scientist and contextualize individual behavior in today's social environmentsBuild more effective metrics and KPIs for any web product or systemConduct more informative and actionable A/B testsExplore causal effects, reflecting a deeper understanding of the differences between correlation and causationAlter user behavior in a complex web productUnderstand how relevant human behaviors develop, and the prerequisites for changing themChoose the right statistical techniques for common tasks such as multistate and uplift modelingUse advanced statistical techniques to model multidimensional systemsDo all of this in R (with sample code available in a separate code manual).
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Published by Addison-Wesley Professional, 2020
ISBN 10: 0135258529 ISBN 13: 9780135258521
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ISBN 10: 0135258529 ISBN 13: 9780135258521
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Published by Pearson Education (US), US, 2021
ISBN 10: 0135258529 ISBN 13: 9780135258521
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Paperback. Condition: New. This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to: Develop complex, testable theories for understanding individual and social behavior in web productsThink like a social scientist and contextualize individual behavior in today's social environmentsBuild more effective metrics and KPIs for any web product or systemConduct more informative and actionable A/B testsExplore causal effects, reflecting a deeper understanding of the differences between correlation and causationAlter user behavior in a complex web productUnderstand how relevant human behaviors develop, and the prerequisites for changing themChoose the right statistical techniques for common tasks such as multistate and uplift modelingUse advanced statistical techniques to model multidimensional systemsDo all of this in R (with sample code available in a separate code manual).
Language: English
Published by Pearson Education (US), 2020
ISBN 10: 0135258529 ISBN 13: 9780135258521
Seller: moluna, Greven, Germany
Condition: New. Über den AutorJoanne Rodrigues is an experienced data scientist with master s degrees in mathematics, political science, and demography. She has six years of experience in statistical computing and R programming, as well as exper.
Language: English
Published by Pearson Education (US), Boston, 2021
ISBN 10: 0135258529 ISBN 13: 9780135258521
Seller: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condition: new. Paperback. This guide shows how to combine data science with social science to gain unprecedented insight into customer behaviour, so you can change it. Joanne Rodrigues bridges the gap between predictive data science and statistical techniques that reveal why important things happen - why customers buy more, or why they immediately leave your site - so you can get more behaviours you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behaviour, and earning business value. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Taschenbuch. Condition: Neu. Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights | Joanne Rodrigues | Taschenbuch | Kartoniert / Broschiert | Englisch | 2020 | Pearson | EAN 9780135258521 | Verantwortliche Person für die EU: Financial Times Prent., St.-Martin-Str. 82, 81541 München, salesde[at]pearson[dot]com | Anbieter: preigu.
Language: English
Published by Pearson Education (US), US, 2021
ISBN 10: 0135258529 ISBN 13: 9780135258521
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to: Develop complex, testable theories for understanding individual and social behavior in web productsThink like a social scientist and contextualize individual behavior in today's social environmentsBuild more effective metrics and KPIs for any web product or systemConduct more informative and actionable A/B testsExplore causal effects, reflecting a deeper understanding of the differences between correlation and causationAlter user behavior in a complex web productUnderstand how relevant human behaviors develop, and the prerequisites for changing themChoose the right statistical techniques for common tasks such as multistate and uplift modelingUse advanced statistical techniques to model multidimensional systemsDo all of this in R (with sample code available in a separate code manual).
Language: English
Published by Addison-Wesley Professional, 2020
ISBN 10: 0135258529 ISBN 13: 9780135258521
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 360 pages. 9.25x7.00x1.00 inches. In Stock. This item is printed on demand.