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9780062388421 - Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Sutherland, Rory (39 results)
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Language: English
Published by HarperCollins Publishers, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Paperback or Softback)
Language: English
Published by Custom House 1/26/2021, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Paperback or Softback. Condition: New. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Book.
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Condition: As New. Unread book in perfect condition.
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Alchemy
Language: English
Published by HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Paperback. Condition: New.
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Alchemy (Paperback)
Language: English
Published by HarperCollins Publishers Inc, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Paperback. Condition: new. Paperback. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Originally published as Alchemy: the surprising power of ideas that don't make sense in the UK by WH Allen in 2019. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Alchemy
Language: English
Published by HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New. pp. 384.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Language: English
Published by Custom House / William Morrow 0, New York, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Trade Paperback. Condition: New. No Jacket. New Book.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2021. Paperback. . . . . .
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Condition: New. pp. 384.
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Alchemy Format: TradePB
Published by Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
Condition: As New. Unread copy in mint condition.
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Alchemy Format: TradePB
Published by Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
Condition: New. Brand New.
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Paperback. Condition: Brand New. 384 pages. 8.00x5.31x0.86 inches. In Stock.
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Condition: New. 2021. Paperback. . . . . . Books ship from the US and Ireland.
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Paperback. Condition: New. Special order direct from the distributor.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 15.39
£ 15.09 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Condition: New. pp. 384.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Language: English
Published by HarperCollins Publishers Inc, United States, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Alchemy
Language: English
Published by HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Paperback. Condition: New.
