Language: English
Published by Oxford University Press, Incorporated, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Language: English
Published by Oxford University Press, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Language: English
Published by Oxford University Press, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Language: English
Published by Oxford University Press, GB, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Paperback. Condition: New. The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.
Language: English
Published by Oxford University Press, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Language: English
Published by Oxford University Press, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Language: English
Published by Oxford University Press, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Condition: New. 2012. Paperback. Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners. Editor(s): Zwick, Detlev; Cayla, Julien. Num Pages: 376 pages, Numerous illustrations, figures, and tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 602. . . . . .
Language: English
Published by Oxford University Press, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Language: English
Published by Oxford University Press, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Condition: New. 2012. Paperback. Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners. Editor(s): Zwick, Detlev; Cayla, Julien. Num Pages: 376 pages, Numerous illustrations, figures, and tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 602. . . . . . Books ship from the US and Ireland.
Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Published by Oxford University Press OUP, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Language: English
Published by Oxford University Press, GB, 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Paperback. Condition: New. The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.
Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Language: English
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Add to basketHardback. Condition: New. The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.
Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
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Published by Oxford University Press, 2011
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ISBN 10: 0199576742 ISBN 13: 9780199576746
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Add to basketHardback. Condition: New. The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.
Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New. Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners. Editor(s): Zwick, Detlev; Cayla, Julien. Num Pages: 376 pages, Illustrations. BIC Classification: JHBC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 27. Weight in Grams: 724. . 2011. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
Language: English
Published by Oxford University Press, 2011
ISBN 10: 0199576742 ISBN 13: 9780199576746
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
First Edition
Condition: New. Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners. Editor(s): Zwick, Detlev; Cayla, Julien. Num Pages: 376 pages, Illustrations. BIC Classification: JHBC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 27. Weight in Grams: 724. . 2011. 1st Edition. Hardcover. . . . .
Language: English
Published by Oxford University Press (UK), 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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Published by Oxford University Press (UK), 2012
ISBN 10: 0199655839 ISBN 13: 9780199655830
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