Inside Marketing: Practices, Ideologies, Devices
Language: English
Published by Oxford University Press, 2012
- Softcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
£ 57.20
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Add to basketItem description from seller
2012. Paperback. Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners. Editor(s): Zwick, Detlev; Cayla, Julien. Num Pages: 376 pages, Numerous illustrations, figures, and tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 602. . . . . .
Seller Inventory # V9780199655830
- Title
- Inside Marketing: Practices, Ideologies, Devices
- Author
- Zwick, Detlev; Cayla
- Publisher
- Oxford University Press
- Publication year
- 2012
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0199655839
- ISBN 13
- 9780199655830
"Synopsis" may belong to another edition of this title.
Review
The enduring contrast between the pervasive presence of marketing and the lack of empirical studies on its tools and practices has prevented us from understanding its effects on society. Inside Marketing fills the gap. Because they chose to follow marketers at work, contributors of this book show us how societies are ineluctably transformed into market societies and ordinary citizens into insatiable consumers. A must-read for anyone who worries about our future. (Michel Callon, Professor of Sociology, Ecole des Mines de Paris)
Combining practical knowledge of marketing as a profession, practice, and ideology with a critical social science perspective, this astute collection takes the reader inside the truly global phenomenon of marketing. It will undoubtedly enhance your perspective of how marketing happens and the effects it has when it does happen. (Celia Lury, Professor of Sociology, Goldsmiths College, University of London)
This innovative collection of essays promises to move thinking in marketing in new, more integrative and more critical directions. The book represents an important contribution to helping us move away from thinking in narrow disciplinary terms and toward more unified thinking (with sociology and anthropology in particular) about marketing and business more generally. (George Ritzer, Distinguished University Professor, University of Maryland)
Critical knowledge of marketing has profited enormously from the new dialogue between business school academics and scholars across the rest of the academy. Inside Marketing is the best interdisciplinary collaboration of this type that I have read; the book is filled with trenchant and original insights from some of the world's sharpest critics of marketing. (Douglas Holt, CEO and Co-Founder of Cultural Strategy Group and author of How Brands Become Icons and Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands)
"About the title" may belong to another edition of this title.
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