Zhilin Yang (26 results)

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New.

Paperback. Condition: Brand New. 222 pages. 9.21x6.14x0.51 inches. In Stock.

Hardcover. Condition: Wie neu. 16x24 207 p. Contains charts and statistics. New item! Some minor signs of storage. Unread copy! Perfect interior. USADO / GEBRAUCHT / USED. This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of chinese brands and brand performance. It explores several key strategies - e.g., standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. Through case studies the text also analyzes the internationalization of contract-based firms. ** 10% DESCUENTO/RABATT/DISCOUNT PRIMAVERA * excl. New German Books * * * * 70,15 (original price 78,00) **.…

Taschenbuch. Condition: Neu. MEASURING E-SERVICE QUALITY AND ITS LINKAGE TO CUSTOMER LOYALTY | How to attract and retain online customers? | Zhilin Yang | Taschenbuch | 176 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838397467 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Paperback. Condition: Very Good. First Edition; First Impression. Light wear to spine, covers and corners; With black and white photgraphic plates and illustrations througout. This book explores through discussion and picture the develpment of experimental ink painters in mainland China in the late 1990's.; Octavo; 61 (1) pages.…

Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 232.

Condition: New.

Condition: New. pp. 232.

Condition: New.

Hardcover. Condition: Brand New. 232 pages. 9.25x6.25x0.75 inches. In Stock.

Condition: New. Zuohao Hu, Ph.D, Kyoto University, is professor of Marketing at School of Economics and Management of Tsinghua University. His research interests are Marketing Strategy, International Marketing, Channel Management and Brand Strategy.

Condition: New. pp. 232.

Buch. Condition: Neu. Neuware.

Catalogus (Engels / Chinees) ceramiek-workshop Roberto Ruggiu en Jan van den Dobbelsteen samen met twee kunstenaars uit China, Yang Zhilin en WU Weishan in Nederland en China. 101 p, num. ills. (Orig. red stiff wrpprs. AS NEW) Zeldzaam.

Paperback / Softcover. 18 x 12,5 cm. 101 pages. With illustrations in b/w. Text in English and Chinese. FINE COPY [Art / international artist [Buitenlandse Kunstenaars] ].

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Service quality is one of the key factors in determining the success or failure of Internet Commerce. To develop a reliable and valid measurement of Internet-based service quality (e- service quality), a broad conceptual framework was established. This framework integrates several conceptual models in the areas of management information systems, technology adoption, and self- service technology into e-service marketing. This study further assesses customer loyalty by embracing e-service quality dimensions, along with perceived produce/service value, as the determinants of customer loyalty. Based an ethnographic content analysis of 848 effective customer reviews of Internet banking services and a web-based survey study of 235 Internet customers, we develop the 'five e-service quality dimension' model which provides researchers with a theoretical framework to measure service quality in Internet commerce. Managers can use this framework and the customer loyalty model presented in this dissertation to improve service performance and, hence, retain online customers. 176 pp. Englisch. …

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yang ZhilinZhilin Yang is an Associate Professor of Marketing at City University of Hong Kong. He received his PhD in marketing from New Mexico State University. He has conducted extensive research in service marketing and publish.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Service quality is one of the key factors in determining the success or failure of Internet Commerce. To develop a reliable and valid measurement of Internet-based service quality (e- service quality), a broad conceptual framework was established. This framework integrates several conceptual models in the areas of management information systems, technology adoption, and self- service technology into e-service marketing. This study further assesses customer loyalty by embracing e-service quality dimensions, along with perceived produce/service value, as the determinants of customer loyalty. Based an ethnographic content analysis of 848 effective customer reviews of Internet banking services and a web-based survey study of 235 Internet customers, we develop the 'five e-service quality dimension' model which provides researchers with a theoretical framework to measure service quality in Internet commerce. Managers can use this framework and the customer loyalty model presented in this dissertation to improve service performance and, hence, retain online customers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 176 pp. Englisch.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Service quality is one of the key factors in determining the success or failure of Internet Commerce. To develop a reliable and valid measurement of Internet-based service quality (e- service quality), a broad conceptual framework was established. This framework integrates several conceptual models in the areas of management information systems, technology adoption, and self- service technology into e-service marketing. This study further assesses customer loyalty by embracing e-service quality dimensions, along with perceived produce/service value, as the determinants of customer loyalty. Based an ethnographic content analysis of 848 effective customer reviews of Internet banking services and a web-based survey study of 235 Internet customers, we develop the 'five e-service quality dimension' model which provides researchers with a theoretical framework to measure service quality in Internet commerce. Managers can use this framework and the customer loyalty model presented in this dissertation to improve service performance and, hence, retain online customers.…