Yuting Tang (52 results)

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Taschenbuch. Condition: Neu. Neuware -ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China's Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China's luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People's Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part. 60 pp. Englisch.…

Taschenbuch. Condition: Neu. Neuware -ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China''s Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China''s luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People''s Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part.…

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Taschenbuch. Condition: Neu. Neuware - ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China's Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China's luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People's Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part.…

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Taschenbuch. Condition: Neu. Neuware -ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China''s Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China''s luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People''s Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part. 60 pp. Englisch.…

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Taschenbuch. Condition: Neu. Venda a retalho de luxo na China | - uma perspectiva baseada no consumidor para o desenvolvimento futuro das empresas de luxo no mercado chinês | Yuting Tang | Taschenbuch | Portugiesisch | 2020 | Edições Nosso Conhecimento | EAN 9786202901734 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Taschenbuch. Condition: Neu. Luxus-Einzelhandel in China | -eine verbraucherorientierte Perspektive für die zukünftige Entwicklung von Luxusunternehmen auf dem chinesischen Markt | Yuting Tang | Taschenbuch | 64 S. | Deutsch | 2020 | Verlag Unser Wissen | EAN 9786202901697 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Título cortoCon un entorno macroeconómico en auge, se espera que China tenga 250 millones de consumidores que puedan permitirse marcas de lujo, según las estimaciones de la Asociación China de Estrategia de Marcas (Chadha & Husband, 2007: p140). En esta disertación se presentan brevemente los antecedentes de la industria del lujo en China en la primera parte, y se incluyen también los acontecimientos actuales. En la segunda parte se analiza la situación de los consumidores de artículos de lujo. Por consiguiente, se hace un censo de esos consumidores principalmente por su edad. Las personas viven en diferentes contextos sociales y han adoptado actitudes de compra significativamente diferentes. Así pues, en la segunda parte se presentan los cambios sociales y económicos ocurridos desde el establecimiento de la República Popular China. En la tercera parte se ha llegado a una conclusión basada en las deliberaciones de las partes anteriores sobre quiénes son los consumidores actuales y quiénes serán los futuros segmentos básicos del mercado. Por consiguiente, en la tercera parte se examina una perspectiva del desarrollo futuro de la industria. 60 pp. Spanisch.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Titre abrégéDans un environnement macroéconomique en plein essor, la Chine devrait compter 250 millions de consommateurs qui peuvent s'offrir des marques de luxe, selon les estimations de l'Association chinoise de stratégie de marque (Chadha & Husband, 2007 : p140). Dans cette thèse, le contexte de l'industrie du luxe en Chine est brièvement présenté dans la première partie, et inclut également les développements actuels. Dans la deuxième partie, une discussion est faite sur les consommateurs de luxe. Par conséquent, un recensement de ces consommateurs est effectué principalement en fonction de leur âge. Les gens vivent dans des contextes sociaux différents et ont adopté des attitudes d'achat sensiblement différentes. Ainsi, les changements sociaux et économiques depuis la création de la République populaire de Chine sont présentés dans la deuxième partie. Dans la troisième partie, une conclusion a été tirée sur la base des discussions des parties précédentes concernant l'identité des consommateurs actuels et des futurs segments de marché principaux. En conséquence, une perspective du développement futur de l'industrie est examinée dans la troisième partie. 64 pp. Französisch.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China's Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China's luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People's Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part. 60 pp. Englisch.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Título cortoCon un entorno macroeconómico en auge, se espera que China tenga 250 millones de consumidores que puedan permitirse marcas de lujo, según las estimaciones de la Asociación China de Estrategia de Marcas (Chadha & Husband, 2007: p140). En esta disertación se presentan brevemente los antecedentes de la industria del lujo en China en la primera parte, y se incluyen también los acontecimientos actuales. En la segunda parte se analiza la situación de los consumidores de artículos de lujo. Por consiguiente, se hace un censo de esos consumidores principalmente por su edad. Las personas viven en diferentes contextos sociales y han adoptado actitudes de compra significativamente diferentes. Así pues, en la segunda parte se presentan los cambios sociales y económicos ocurridos desde el establecimiento de la República Popular China. En la tercera parte se ha llegado a una conclusión basada en las deliberaciones de las partes anteriores sobre quiénes son los consumidores actuales y quiénes serán los futuros segmentos básicos del mercado. Por consiguiente, en la tercera parte se examina una perspectiva del desarrollo futuro de la industria.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -ShorttitleMet een bloeiend macro-economisch milieu, zou China 250 miljoen consumenten moeten hebben die zich luxemerken kunnen veroorloven, volgens de schattingen van de Chinese Vereniging van Branding Strategie (Chadha & Husband, 2007: p140). In dit proefschrift wordt de achtergrond van China's luxe-industrie in het eerste deel kort geïntroduceerd, waarbij ook de huidige ontwikkelingen worden meegenomen. In het tweede deel wordt een discussie gevoerd over de luxeconsument. Een telling van die consumenten wordt dan ook vooral gemaakt op basis van hun leeftijd. Mensen leven in verschillende sociale achtergronden en hebben een aanzienlijk andere koophouding aangenomen. Zo worden in het tweede deel de sociale en economische veranderingen sinds de oprichting van de Volksrepubliek China geïntroduceerd. In het derde deel is een conclusie getrokken op basis van de discussies in de vorige delen over wie de huidige consumenten zijn en wie de toekomstige kernmarktsegmenten zullen zijn. Bijgevolg wordt in het derde deel een perspectief op de toekomstige ontwikkeling van de industrie besproken. 60 pp. Niederländisch.…

Condition: New. Print on Demand pp. 60 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Titre abrégéDans un environnement macroéconomique en plein essor, la Chine devrait compter 250 millions de consommateurs qui peuvent s'offrir des marques de luxe, selon les estimations de l'Association chinoise de stratégie de marque (Chadha & Husband, 2007 : p140). Dans cette thèse, le contexte de l'industrie du luxe en Chine est brièvement présenté dans la première partie, et inclut également les développements actuels. Dans la deuxième partie, une discussion est faite sur les consommateurs de luxe. Par conséquent, un recensement de ces consommateurs est effectué principalement en fonction de leur âge. Les gens vivent dans des contextes sociaux différents et ont adopté des attitudes d'achat sensiblement différentes. Ainsi, les changements sociaux et économiques depuis la création de la République populaire de Chine sont présentés dans la deuxième partie. Dans la troisième partie, une conclusion a été tirée sur la base des discussions des parties précédentes concernant l'identité des consommateurs actuels et des futurs segments de marché principaux. En conséquence, une perspective du développement futur de l'industrie est examinée dans la troisième partie.…

Condition: New. PRINT ON DEMAND pp. 60.

Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Tang YutingThe author was doing finance in Nanjing Normal University and then got her masters degree of Fashion Management in Winchester School of Art, UK. Now she works in a clothing trading company in China.ShorttitleWith a .…