Verona Gianmario (21 results)

Condition: Very Good. : Este libro, escrito por Emanuela Prandelli y Gianmario Verona, explora la evolución del marketing en la era digital. A través de sus páginas, los autores analizan cómo Internet ha transformado las estrategias comerciales tradicionales, ofreciendo una visión profunda sobre el nuevo paradigma del marketing en red y su impacto en el entorno empresarial actual.Publicado por McGraw-Hill Education, esta obra es una referencia esencial para profesionales y estudiantes interesados en comprender las dinámicas del mercado digital y las nuevas formas de interacción entre empresas y consumidores en un mundo hiperconectado. EAN: 9788838663338 Tipo: Libros Categoría: Negocios y Economía Título: Marketing in rete Autor: Emanuela Prandelli| Gianmario Verona Editorial: McGraw-Hill Education Idioma: it Páginas: 448 Formato: tapa blanda.…

Condition: new.

Paperback. Condition: New. Collaborating with Customers to Innovate explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information is transparent, competitors are just one click away, and product lifecycles are shrinking. However, as the book demonstrates, the internet also provides the solution - enabling new forms of value creation with customers and an efficient way to harness distributed competences. Specifically, the authors highlight the role that digital environments play in allowing firms to engage customers in product design and testing. They develop a major review of web-based tools for marketing interaction and then explore the opportunities for sustaining innovation through collaboration beyond the customer-firm relationship. The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work. The book will appeal to academics as well as practitioners in marketing and new product development as well as MBA students on marketing and new product development courses.…

Paperback. Condition: Brand New. 176 pages. 9.25x6.25x0.75 inches. In Stock.

Condition: New.

Condition: New. In English.

Condition: New.

Hardback. Condition: New.

Hardback. Condition: New.

Condition: New. Collaborating with Customers to Innovate explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.

Paperback. Condition: New.

Paperback. Condition: New. Collaborating with Customers to Innovate explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information is transparent, competitors are just one click away, and product lifecycles are shrinking. However, as the book demonstrates, the internet also provides the solution - enabling new forms of value creation with customers and an efficient way to harness distributed competences. Specifically, the authors highlight the role that digital environments play in allowing firms to engage customers in product design and testing. They develop a major review of web-based tools for marketing interaction and then explore the opportunities for sustaining innovation through collaboration beyond the customer-firm relationship. The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work. The book will appeal to academics as well as practitioners in marketing and new product development as well as MBA students on marketing and new product development courses.…

Condition: New. In English.

Condition: New. pp. xii + 161 Illus.

Condition: New. pp. xii + 161.

Hardcover. Condition: Brand New. 161 pages. 9.50x6.50x0.75 inches. In Stock.

Gebunden. Condition: New. Collaborating with Customers to Innovate explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.

Condition: Come Nuovo. Dettagli LibroSku: PZZLB83484ISBN: 9788823838956Titolo: Capaci Di Decidere. Prospettive E Buone Pratiche Dai Leader Di Oggi Per I Leader Di DomaniAutore: Gianmario VeronaEditore: EgeaAnno: 2023Pagine: 176Formato: BrossuraDall'attentato alle Torri Gemelle alla pandemia fino alla guerra in Ucraina, passando per le crisi del 2008 e del 2011, il contesto macro dei decisori risulta in questo millennio costantemente sottoposto a shock che azzerano ogni capacità predittiva di scenari economici e geopolitici. Persino i più importanti think tank globali faticano a capire che cosa succederà domattina. Ma il mondo si è complicato anche a livello micro: imprese profit o non profit, istituti governativi ed enti di ogni altro tipo si sono arricchiti di sensibilità inimmaginabili fino a qualche anno fa (si pensi ai temi della diversità e della sostenibilità e all'attenzione al capitale umano), gli organigrammi sono sempre più articolati e i lavori che svolg.…

Hardback. Condition: New.

Hardback. Condition: New.

Paperback. Condition: New.