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Published by Taylor & Francis Ltd, 2023
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First Edition
Hardcover. Condition: new. Hardcover. African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book the first of a two-volume edited work focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africas public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africas public sector. In response, this book the first of a two-volume edited work focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Taschenbuch. Condition: Neu. The Future of Entrepreneurship in Africa | Cross-Sectoral Perspectives Post COVID-19 | Robert Hinson (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2023 | Productivity Press | EAN 9781032298474 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.