Törnroos Jan Ake (17 results)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 89.95
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Koporcic, Nikolina (EDT); Ivanova-gongne, Maria (EDT); Nyström, Anna-greta (EDT); Törnroos, Jan-Ake (EDT)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 92.03
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- Hardcover
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
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£ 94.14
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Hardback. Condition: New. Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.…
Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Koporcic, Nikolina (EDT); Ivanova-gongne, Maria (EDT); Nyström, Anna-greta (EDT); Törnroos, Jan-Ake (EDT)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 96.27
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- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 88.11
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- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 89.09
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Condition: As New. Unread book in perfect condition.
Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Koporcic, Nikolina (EDT); Ivanova-gongne, Maria (EDT); Nyström, Anna-greta (EDT); Törnroos, Jan-Ake (EDT)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 93.50
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Condition: As New. Unread book in perfect condition.
Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Koporcic, Nikolina (EDT); Ivanova-gongne, Maria (EDT); Nyström, Anna-greta (EDT); Törnroos, Jan-Ake (EDT)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 94.44
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Condition: New.
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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£ 111.07
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Condition: New. 2019. Hardcover. . . . . . Books ship from the US and Ireland.
- Hardcover
Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United
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£ 95.12
£ 37.38 shippingShips within U.S.A.Quantity: Over 20 available
Hardback. Condition: New. Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.…
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 128.76
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Hardcover. Condition: Brand New. 165 pages. 9.25x6.25x0.75 inches. In Stock.
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 145.60
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Hardcover. Condition: Brand New. 237 pages. 9.00x6.25x0.75 inches. In Stock.
- Hardcover
- Print on Demand
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 84.01
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Hardcover. Condition: Brand New. 165 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.
- Hardcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 102.77
£ 41.08 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).…
More images- Hardcover
- Print on Demand
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
£ 106.58
£ 58.70 shippingShips from Germany to U.S.A.Quantity: 5 available
Buch. Condition: Neu. Understanding Interactive Network Branding in SME Firms | Jan-Åke Törnroos | Buch | Gebunden | Englisch | 2019 | Emerald Publishing Limited | EAN 9781789739787 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …
- Hardcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 138.54
£ 29.35 shippingShips from Germany to U.S.A.Quantity: 1 available
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).…
