Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. The Customering Method: From CX Dogma to Customer Science. Book.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Condition: NEW.
Language: English
Published by Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032823089 ISBN 13: 9781032823089
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative - industrial - approach to the customer asset base.Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand - and extract - customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible.These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. 1st edition NO-PA16APR2015-KAP.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by Taylor & Francis Ltd, 2024
ISBN 10: 1032823089 ISBN 13: 9781032823089
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Seller: Chiron Media, Wallingford, United Kingdom
paperback. Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
£ 39.25
Quantity: Over 20 available
Add to basketCondition: New. In.
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New.
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New.
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 302 pages. 9.18x6.12x9.21 inches. In Stock.
Condition: NEW.
Taschenbuch. Condition: Neu. The Customering Method | From CX Dogma to Customer Science | Aarron Spinley | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge | EAN 9781032823089 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.
Language: English
Published by Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032823089 ISBN 13: 9781032823089
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative - industrial - approach to the customer asset base.Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand - and extract - customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible.These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.
hardcover. Condition: Fine.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
£ 144.01
Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
£ 148.38
Quantity: Over 20 available
Add to basketCondition: New.
Language: English
Published by Taylor & Francis Ltd, 2024
ISBN 10: 1032845422 ISBN 13: 9781032845425
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. 1st edition NO-PA16APR2015-KAP.
£ 164.74
Quantity: Over 20 available
Add to basketCondition: New. In.
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New.